Two of the world’s premier independent hospitality brands have joined forces as Madrid-based NH Hotel Group selects Preferred Hotel Group as its exclusive partner for the launch of NH Collection, a new premium brand of hotels and resorts in iconic business and leisure destinations that is at the heart of NH Hotel Group’s new strategy and vision.
Preferred Hotel Group is the ultimate collection of exceptional hotels, representing refined travel and hospitality and promoting hotels unique by design and commitement to excellence.
With a goal of supporting the NH Collection brand’s debut into the upper-upscale segment, the global partnership is designed to allow participating NH Collection properties to leverage Preferred Hotel Group’s extensive sales capabilities in the corporate and luxury leisure sectors. The initial 14 hotels and resorts will join Preferred Hotel Group’s Preferred Hotels & Resorts, Preferred Boutique, and Summit Hotels & Resorts brands:
• Spain: NH Collection Madrid Palacio de Tepa, a member of Preferred Boutique; NH Collection Madrid Paseo del Prado, a member of Preferred Boutique; and NH Collection Madrid Abascal, a member of Summit Hotels & Resorts
• Italy: NH Collection Venice Palazzo Barocci, a member of Preferred Boutique; NH Collection Florence Porta Rossa, a member of Preferred Boutique; NH Collection Genoa Marina, a member of Summit Hotels & Resorts; and NH Collection Turin Piazza Carlina, a member of Summit Hotels & Resorts
• Mexico: NH Collection Guadalajara, a member of Summit Hotels & Resorts; NH Collection Monterrey, a member of Summit Hotels & Resorts; and NH Collection Santa Fe, a member of Summit Hotels & Resorts
• Argentina: NH Collection Buenos Aires Jousten, a member of Summit Hotels & Resorts
Three luxury hotels that had pre-existing relationships with Preferred Hotel Group – Hesperia Madrid (Spain) and Donnafugata Golf Resort & Spa (Sicily, Italy), members of Preferred Hotels & Resorts, and Grand Hotel Convento di Amalfi (Italy), a member of Preferred Boutique – have been brought into the NH Collection portfolio and are included in the global agreement.
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