The Analysis: the top four MICE shows of India

The surest sign to know the high potential a market has for MICE business is by the number of shows, events, exhibitions, that take place in that market for the industry. No doubt the sales missions and roadshows of individual destinations have practically become the weekly lunch/dinner outings for the travel industry in India. But there are also the more industry wide shows that have popped, more so in the last couple of years that’s true testimony to India being a high potential market for MICE.

While trade shows are an age-old format even for Indian buyers of travel services and products. Corporate MICE platforms have found resonance amongst industry professionals that are increasingly looking for innovative solutions and access to the right representatives to plan their growing MICE mandates.

Here’s a low-down on the four top MICE shows that take place in India, which one’s deliver the right environment and solutions to the right buyers, while also offering the right value to its exhibitors, you can judge for yourself.

 

IT&CM India – Incentive Travel & Conventions, Meetings

Organizers: TTG Events, a business group of TTG Asia Media is based in Singapore, and holds similar shows in Thailand and China

History: 2014 will be the second edition of the show in India, with a gap year of 2013, the first edition took place in 2012

Focus: Inbound and Outbound – MICE, Luxury Travel

Exibitors: International and Indian Hotels & Resorts, DMCs, NTOs, CVBs, PCOs, Events Management companies, Trade Associations

Attendees: Travel Agents, Travel Management Companies, Meeting Planners, DMCs, PCOs, Corporates, International Associations, Media

Location: 5 star venue in New Delhi, takes place in August each year

Format: 3 days – Exhibition and appointment format – Parallel knowledge forums – Networking dinners

Close to 60 exhibitors participated in the inaugural edition of the show. Buyers were invited to register and 140 companies are said to have registered for the event. Buyer participation is based on promotions, invitations and registrations. The exhibitors for the 2014 have not been published on the event website.

 

MILT Congress – MICE India & Luxury Travel Congress

Organizers: QnA International based in Dubai, with a focus on B2B conferences and summits across industries

History: 2014 was the second edition of the congress, having inaugurated in 2013

Focus: Outbound MICE, Luxury, Weddings and Film Production

Exhibitors: Hotels & Resorts, DMCs, NTOs, CVBs, Travel/Tour companies

Attendees: Corporates, Agencies, Travel Management Companies, Wedding Planners, Film Production Houses

Location: 5 star venue in Mumbai, takes place in July each year

Format: 2 days – Conference with back-to-back sessions – 2 hour pre-scheduled meetings slot – Networking Dinners

Close to 30 partners/sellers participated in the 2014 edition of the event. The proposition to sellers is a 1:1 ratio with pre-qualified buyers, through the 2 days of the event. The sessions/discussions are well participated, being the biggest draw for the event.

 

IBTM India

Organizers: Reed Travel Exhibitions based in United Kingdom, running EIBTM, IBTM America and others across global markets

History: 2014 will be the second edition of the show, which inaugurated in 2013

Focus: Inbound and Outbound MICE and Business Travel

Exhibitors: NTOs, CVBs, DMCs, Hotels/Groups, Venues, Airlines, Event Support Services

Buyers: 100 Hosted Buyers from Travel Management Companies, Travel Agencies, Incentive Houses, Event Management Agencies, PCOs Corporate and Associations

Location: Moving format, with the 2014 edition taking place in Chennai, the inaugural edition took place in Mumbai

Format: Day 1: forum – Day 2 & 3: business appointments and gala evenings

Close to 70 exhibitors/participants meet with 100 hosted buyers, with a focus on match making interested buyers with their exhibitor of choice.

 

The Experiential Planner Business Luncheons

Organizers: A part of the Experiential Planner Platform, an initiative of tmf dialogue marketing India,  tmf India is the Delhi and Mumbai based offices of tmf Germany, organizing similar shows in Europe as well

History: 2014 was the eighth edition of the Business Luncheons, which travels to 3 top cities in India each year

Focus: Outbound Corporate MICE, Weddings and Destination-led events

Exhibitors: CVBs, NTOs, DMCs, Venues, Hotels, Services, Cruise Lines, International Event Suppliers

Buyers: MICE, Incentive, Events, Travel, Wedding planners and Corporates from each of the three cities the show visits

Locations: Gurgaon (Delhi NCR), Delhi, Mumbai and a third city, which changes each edition, depending on market development

Format: 4 – 5 days – Focused one-on-one meetings through the day, parallel round-table discussions, receptions with company owners

In the 2014 edition of the EP Business Luncheons 320 buyers/planners were met by 14 partners/destination representatives over 5 events in 4 cities across India. The eighth edition of the show visited Gurgaon, Delhi, Mumbai and Ahmedabad, focusing on each market specifically.

 

piranha content & pr, July 2014

Contact: piranha content & pr, Susanne Hertenberger, Head of Content & PR, s.hertenberger@piranha-pr.de

 

tmf dialogue marketing übernimmt ab sofort den Business Event Support für Tourism New Zealand im europäischen Markt

Die Agentur aus Würzburg unterstützt Neuseeland in internationalen Bidding Prozessen und als Repräsentanz für europäische Business Veranstaltungen

Veitshöchheim, 2. Juli 2014 – Deutschlands führende Agentur für MICE Marketing, Kommunikation und Marktforschung, die tmf dialogmarketing GmbH mit Sitz in Würzburg, ist seit dem 1. Juli 2014 für den Business Event Support für Tourism New Zealand verantwortlich. Die Agentur setzte sich in einer offiziellen Ausschreibung gegen internationale Konkurrenten durch.

Ziel der Zusammenarbeit ist es in erster Linie, mehr internationale Konferenzen und Veranstaltungen aus Europa für Neuseeland zu gewinnen und die Destination bei globalen Verbänden mit Sitz in Europa bekannter zu machen. tmf dialogue marketing wird für Neuseeland unter anderem Verbände in verschiedenen europäischen Städten sowie deren wichtigsten Veranstaltungen besuchen, die persönlichen Kontakte zu Verbänden intensivieren und als offizielle Anlaufstelle für Verbände und PCOs (Professional Conference Organiser) fungieren.

Bjoern Spreitzer, International Business Events Manager bei TNZ: „Tourism New Zealand hat seine Aktivitäten im Business Event Sektor in den letzten Jahren erheblich intensiviert – wir arbeiten eng mit der lokalen Industrie zusammen, um die Anzahl und die Qualität der Veranstaltungen zu steigern. Wir freuen uns, mit der Unterstützung von tmf dialogue marketing noch mehr internationale Veranstaltungen aus Europa nach Neuseeland zu holen.“

Außerdem wird die Würzburger Agentur das jährliche Association Event von Tourism New Zealand im Rahmen der IMEX 2015 organisieren. tmf dialogue marketing arbeitet eng mit den Büros in Wellington, Auckland und London sowie mit weiteren Partnern von Tourism New Zealand wie beispielsweise der Air New Zealand zusammen.

Eine soeben von TNZ neu gewonnene Veranstaltung ist das im November 2015 in Wellington stattfindende „7th International Symposium on Submarine Mass Movements and Their Consequences“.

In einer Pressemitteilung beschreibt  der verantwortliche Meeresgeologe des für die Konferenz zuständigen NIWA (National Institute of Water and Atmospheric Research), Joshu Mountjoy,  die Veranstaltung als “zukünftigen Maßstab für Forscher von Erdbewegungen am Meeresboden aus der ganzen Welt”.

 

100% New Zealand Business Event Support Team von tmf dialogmarketing GmbH

 

Über Tourism New Zealand:
Tourism New Zealand ist die staatliche Tourismusorganisation Neuseelands und verantwortlich für das weltweite Destinationsmarketing des Inselstaats. Unter dem Slogan „100% Pure New Zealand“ ist der internationale Tourismussektor in Neuseeland in den letzten Jahren stark gewachsen. Mehr als 2.7 Mio. Besucher reisen jedes Jahr in das Land. Tourism New Zealand wurde 1991 von der Regierung gegründet und hat mittlerweile 140 Mitarbeiter in 13 Büros weltweit. Chief Executive von Tourism New Zealand ist Kevin Bowler. Weitere Informationen finden Sie auf: Businessevents.newzealand.com   

Über tmf dialogmarketing GmbH:
tmf dialogmarketing GmbH mit Sitz in Deutschland (Veitshöchheim bei Würzburg) und Indien (Gurgaon and Mumbai) verfügt über mehr als 20 Jahre Erfahrung in der MICE Branche und entwickelt für Destinationen, DMCs, Kongresszentren und Hotels innovative Marketingkampagnen, Marktforschungsprojekte und Kommunikationskonzepte. Zu den aktuellen Kunden zählen das Norway Convention Bureau, Barcelona Convention Bureau, Singapore Tourism Board, Club Med Groups & Incentives, Hungexpo Budapest und die NH Hotel Group. Geschäftsführerin ist Johanna Fischer. Weitere Informationen finden Sie auf: www.tmf-dialogue.com

 

Kontakt Tourism New Zealand:
Bjoern Spreitzer
International Business Events Manager
Bjoern.Spreitzer@tnz.govt.nz
+64 4 462 8022

Kontakt tmf dialogue marketing:
Johanna Fischer
Managing Director
j.fischer@tmf-dialogue.com
+49 931 9002 115

Twitter @johannadialogue

LinkedIn https://www.linkedin.com/pub/johanna-fischer/a/937/61a

tmf dialogue marketing to support the Tourism New Zealand Business Events team in Europe

The German marketing agency from Würzburg will support New Zealand in international conference bidding and as the representative for business events coming from Europe

Commencing 1 July 2014, continental Europe’s leading agency for business events marketing, communication and market research, tmf dialogue marketing, is responsible for supporting the Business Events team at Tourism New Zealand (TNZ). The agency won this mandate against international competitors through an official tender process.

The main objective for the co-operation is to win more international conferences and events for New Zealand, and to introduce the destination to global associations based in Europe. tmf dialogue marketing will meet decision makers and participate in events in various European countries to enhance contacts and will be the point-of-contact for requests and support for associations, corporates and PCOs (Professional Conference Organisers).

TNZ International Business Events Manager Bjoern Spreitzer says: “TNZ has significantly increased its activity in the business events sector in the last few years, working collaboratively with industry to grow delegate numbers and increase the value of international events in New Zealand. We’re excited to work with tmf dialogue marketing to help win more events from associations, corporations and organisations in Europe.”

The German agency will also organise New Zealand’s annual association event around IMEX 2015. tmf dialogue marketing will work closely with TNZ’s offices in Wellington, Auckland and London, as well as with other relevant partners such as Air New Zealand.

Tourism is among the most important industries in New Zealand and the international business events sector has been identified as a significant opportunity to grow visitor value to New Zealand. TNZ’s management of the Conference Assistance Programme has seen New Zealand bid for 39 events over the last financial year, securing nine international events to date.

A recent win saw a consortium of researchers led by the NIWA (National Institute of Water and Atmospheric Research) secure the rights to host the 7th International Symposium on Submarine Mass Movements and Their Consequence in Wellington in November 2015. According to NIWA Marine Geologist and conference convener Joshu Mountjoy, the event will be, “the benchmark conference for submarine landslide researchers around the world.”

100% New Zealand Business Support team of tmf dialogue marketing, Copyright: tmf dialogmarketing GmbH

 

About Tourism New Zealand:
Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist and business events destination. The major tool we use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past decade to make New Zealand one of the world’s most well-respected tourism brands. More than 2.7 million visitors arrive in the country every year.

Tourism New Zealand is a Crown Entity funded by the New Zealand Government and established under the New Zealand Tourism Board Act 1991. We are led by a Board of Directors appointed by the Minister of Tourism, our Chief Executive of Tourism New Zealand Kevin Bowler and have a team of around 140 staff in 13 offices around the world. From humble beginnings, we are now the oldest tourism marketing department in the world. More information: Businessevents.newzealand.com

About tmf dialogue marketing:
tmf dialogue marketing based in Germany (Veitshöchheim near Würzburg) and India (Gurgaon and Mumbai) has more than 20 years of expertise in the event industry and develops business strategies, innovative marketing campaigns, research and communication concepts for destinations and organisations. Clients of tmf are eg. Norway Convention Bureau, Barcelona Convention Bureau, Singapore Tourism Board, Club Med Groups & Incentives, Hungexpo Budapest and the NH Hotel Group. Managing director of the German office is Johanna Fischer. More information: www.tmf-dialogue.com

 

Contact Tourism New Zealand:
Bjoern Spreitzer
International Business Events Manager
Bjoern.Spreitzer@tnz.govt.nz
+64 4 462 8022

Contact tmf dialogue marketing:
Johanna Fischer
Managing Director
j.fischer@tmf-dialogue.com
+49 931 9002 115

Twitter @johannadialogue

LinkedIn https://www.linkedin.com/pub/johanna-fischer/a/937/61a

tmf dialogmarketing Gmbh/piranha presse & pr GmbH: Susanne Hertenberger ist ab sofort Head of Content & PR – Lisa Hohmann fungiert als Director Operations & Strategy

Die beiden Full Service Agenturen mit Sitz in Veitshöchheim bei Würzburg bauen die Geschäftsbereiche Kommunikation und Consulting aus

Susanne Hertenberger

Veitshöchheim, 1. Juli 2014 – Ab sofort übernimmt Susanne Hertenberger (30) die neu geschaffene Position des Head of Content & PR bei den beiden Würzburger Schwesteragenturen tmf dialogmarketing GmbH und piranha presse & pr GmbH. Hertenberger verfügt über mehrere Jahre Berufserfahrung als PR-Beraterin und Journalistin und war seit Januar letzten Jahres als Projektmanagerin Content & PR in den beiden Unternehmen tätig. Davor arbeitete sie bei der Münchner Kommunikationsagentur cocodibu GmbH. Susanne Hertenberger ist ab sofort für die Bereiche Kommunikation und Pressearbeit sowie unter anderem für die Inhalte des tmf/piranha Social Media Newsrooms und aller Kundenblogs verantwortlich.

Lisa Hohmann, Copyrights: tmf dialogmarketing GmbH

Auf der strategischen Seite verantwortet Lisa Hohmann (29) als Director Operations & Strategy die Bereiche Marketing, Marktforschung und Consulting und koordiniert als Supervisor die verschiedenen Kundenaccounts der beiden Unternehmen. Die Diplomfachwirtin für Dialogmarketing arbeitet bereits seit 2004 für tmf und piranha. Ihre langjährige Erfahrung in der MICE- und Tourismusbranche sowie fundierte technische Kenntnisse machen sie zur Expertin für strategische Entscheidungen, Controlling sowie für Beratungsprojekte und technische Kommunikationslösungen. Susanne Hertenberger und Lisa Hohmann berichten direkt an die Geschäftsführung.

tmf dialogue marketing und piranha content & pr sind Deutschlands führende Full Service Agenturen für Marketing, Marktforschung und Pressearbeit im Business Event (MICE)- und Tourismussektor. Sie arbeiten für Kunden aus der ganzen Welt, sowohl im deutschen als auch im gesamten europäischen Markt. Jetzt bauen die beiden Firmen den Kommunikations- und Consultingbereich aus. Geschäftsführerin Johanna Fischer: „Wir setzen auf eine einzigartige Mischung aus unserer langjährigen Erfahrung im globalen Business Event Bereich und der Expertise im Vernetzen und Konsolidieren von Kommunikationskanälen. Unsere Schwerpunkte liegen auf der Beratung, der Einführung von integrierten und globalen Kommunikationslösungen mit anschließendem Training der Mitarbeiter, damit ko-kreative Teams vernetzt arbeiten können.“

Mit dem neu entwickelten Webservice Prismahub bieten die beiden Agenturen ihren Kunden und anderen interessierten Organisationen eine einzigartige technische Lösung, um alle verschiedenen digitalen Kommunikationskanäle sinnvoll miteinander zu verknüpfen, sie mit Inhalten zu füllen und gleichzeitig Dokumente, Bilder und Videos zu archivieren.

Über tmf dialogmarketing GmbH:
tmf dialogmarketing GmbH mit Sitz in Deutschland (Veitshöchheim bei Würzburg) und Indien (Gurgaon and Mumbai) verfügt über mehr als 20 Jahre Erfahrung in der MICE Branche und entwickelt für Destinationen, DMCs, Kongresszentren und Hotels innovative Marketingkampagnen, Marktforschungsprojekte und Kommunikationskonzepte. Zu den aktuellen Kunden zählen das Norway Convention Bureau, Barcelona Convention Bureau, Singapore Tourism Board, Club Med Groups & Incentives, Hungexpo Budapest und die NH Hotel Group.

Über piranha presse & pr GmbH:
piranha presse & pr GmbH ist eine Schwesteragentur von tmf dialogmarketing GmbH und bietet ihren Kunden maßgeschneiderte Kommunikations- und PR-Konzepte auf allen Kanälen. Die Agentur gehört zu den Vorreitern im Entwickeln von innovativen digitalen Kommunikationslösungen wie Social Media Newsrooms, Corporate Blogs und crossmedialen Kampagnen und bietet mit dem Webservice Prismahub ein einmaliges Tool, um digitale Arbeitsabläufe effektiv miteinander zu verknüpfen. Piranha arbeitet für Kunden aus folgende Branchen: Tourismus, Meeting & Kongresse, Gesundheit & Wellness, Druckindustrie sowie Food & Lifestyle. Geschäftsführerin beider Unternehmen ist Johanna Fischer.

 

Link zu offiziellen Pressemitteilung: http://bit.ly/1iQhgo7


Ansprechpartnerin bei tmf dialogmarketing GmbH und piranha presse & pr GmbH:
Johanna Fischer
Managing Director
j.fischer@tmf-dialogue.com
0049 931 9002 115

Twitter: @johannadialogue
LinkedIn: https://www.linkedin.com/pub/johanna-fischer/a/937/61a

‘Supercities’ with strong influence on hotel room rates world wide

According to a study made by TMC Hogg Robinson Group (HRG), “supercities” lead increases in hotel room rates world wide and have a stronger impact on this than national trends. Therefore, individual destinations like Singapore, Barcelona or Beijing influence room rates and national economic trends as well. The study reveals Moscow, New York and Geneva to have the most expensive room rates. Cities with the highest decreases for hotel room rates are Abu Dhabi, Dubai and Berlin.

Source and more information: buyingbusinesstravel

Taiwan targets 8 million inbound visitors in 2013 with new promotion

Inbound market continues to grow prosperously in Taiwan. International visitor arrivals rose 20 percent in 2012 to 7.3 million, according to Taiwan Tourism Bureau. This impressive growth rate is nearly thrice the global average of 6.8 percent for 2012 projected by the United Nations World Tourism Organization, the bureau said. According to the survey, Taiwan’s tourism revenue in 2012 amounted to US$11.7 billion, marking 6.36 percent growth compared with the previous year.

The Tourism Bureau co-produced with National Geographic Channel to showcase Taiwan’s festivals with series of documentary films and 30-second commercials. The Taiwan Tourism Events calendar presents a full year’s festivals, covering religion, folk customs, sports, and innovative arts and craft activities, allowing domestic and foreign tourists to appreciate cultural happening year-round across the nation.

David W. J. Hsieh, the director-general of the Tourism Bureau, pointed out that The Taiwan Tourism Events calendar has been promoted since last year, intended to draw more inbound tourists to experience the diversity of Taiwan’s festivals around the island. “The documentary films of Taiwan Tourism Events will be shown on NGC, Fox, Star World and other overseas cable networks. Target audiences include 65 million households in 25 Asian countries, such as Hong Kong, Japan, Malaysia, Singapore, South Korea and Thailand,” said David Hsieh.

                
Upcoming event “Taiwan Cycling Festival” of Taiwan Tourism Events

Meanwhile, increasing tourists also accelerate the demand for hotels. So far, the number of rooms grows by 1,266 in Taipei since last year. Several hotels is planned to open in Q4, including the Mandarin Oriental Taipei, which will have 303 rooms and two ball rooms, and the 104-roomed Eslite Hotel, which is owned by one of the largest retail bookstores in Taiwan. Boutique hotels spring up all over the island, aiming to create revenue in FIT and business travel sector, which provide more options for customers. Like Ximen, one of the most popular district in Taipei, now has become a key battleground for five-star hotelier to introducing new brands of boutique hotels, urging hotelier for further renovation in order to satisfy upscale clients. Hotels in Taiwan are expected to gain rapid increase because of tourist boom.

Kaohsiung Exhibition and Convention Center

Your contact:
Ms. Sandra Tung
Project Coordinator
Taiwan Convention & Exhibition Association
Phone: 886-2-8789-0220 ext 23
E-mail: sandra@taiwanconvention.org.tw
Website: www.taiwanconvention.org.tw


American study on the preception of Convention Bureaus

The website buyersteps.ulitzer.com published an article about a study on North American Meeting Planner Perceptions of international Convention Bureaus. the study was realized by Development Counsellors International (DCI) (www.aboutdci.com). The study reveals what places are perceived to be the best locations for international and domestic meetings while also profiling best practices for securing those meetings.Conducted by DCI, "Winning Strategies in Destination Marketing" is the first study of its kind to be released in the United States, which analyzes the perceptions of North American meeting planners with global meeting planning responsibilities.

 

London, Barcelona, Paris, Singapore and Hong Kong were among the favorite international meetings destinations, while Chicago, San Diego, San Francisco, Las Vegas and New York were viewed as the favorite North American destinations for meetings.

 

Read the whole article on buyersteps.ulitzer.com

 

 

 



American study on the preception of Convention Bureaus

The website buyersteps.ulitzer.com published an article about a study on North American Meeting Planner Perceptions of international Convention Bureaus. the study was realized by Development Counsellors International (DCI) (www.aboutdci.com). The study reveals what places are perceived to be the best locations for international and domestic meetings while also profiling best practices for securing those meetings.Conducted by DCI, "Winning Strategies in Destination Marketing" is the first study of its kind to be released in the United States, which analyzes the perceptions of North American meeting planners with global meeting planning responsibilities.

 

London, Barcelona, Paris, Singapore and Hong Kong were among the favorite international meetings destinations, while Chicago, San Diego, San Francisco, Las Vegas and New York were viewed as the favorite North American destinations for meetings.

 

Read the whole article on buyersteps.ulitzer.com

 

 

 



American study on the preception of Convention Bureaus

The website buyersteps.ulitzer.com published an article about a study on North American Meeting Planner Perceptions of international Convention Bureaus. the study was realized by Development Counsellors International (DCI) (www.aboutdci.com). The study reveals what places are perceived to be the best locations for international and domestic meetings while also profiling best practices for securing those meetings.Conducted by DCI, "Winning Strategies in Destination Marketing" is the first study of its kind to be released in the United States, which analyzes the perceptions of North American meeting planners with global meeting planning responsibilities.

 

London, Barcelona, Paris, Singapore and Hong Kong were among the favorite international meetings destinations, while Chicago, San Diego, San Francisco, Las Vegas and New York were viewed as the favorite North American destinations for meetings.

 

Read the whole article on buyersteps.ulitzer.com

 

 

 



Routes 2012: Singapore Changi Airport eyes South America and Africa


Singapore Changi Airport has been making a splash at World Routes 2012, where it is holding meetings with its airline partners and showcasing its latest developments.

Top of the agenda are the addition of new routes, continued network expansion and a major makeover of Terminal 1.

 

The leading airport also revealed its plans to tap into South America and Africa in coming months. Singapore Changi Airport, one of the most celebrated airports in the world, handled some 4.28 million passenger movements in August 2012, an increase of 10.9 per cent compared to a year ago.

 

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