What is so special about Sicily and its possibilities for winter incentives? How can Mount Etna be part of such an incentive? We have interviewed several Sicily Convention Bureau’s partners about their ideas for “warm up your incentive at Mount Etna”.
We are happy to present you BENANTI, a family-run, exclusive winery located on the slopes of the Etna Volcano in Sicily. It is one of the most famous producers of fine wines in Italy. Wine has been produced by the family for several generations. We have talked to Antonio V. Benanti, CEO of the winery about incentives in Sicily.
1. In your opinion, what are three unbeatable reasons for European event planners to organize winter incentives in Sicily?
Incentive programs must be distinctive, they must leave a trace in the participants’ memories and be remembered for life. Sicily is a land with a strong identity and full of history, culture, breathtaking landscapes, fascinating locations and therefore it is a unique destination that cannot be compared to any other one. In addition, Sicily is very easy to reach and it has a great climate in winter!
2. “Warm up your incentive at Mount Etna”: how can Mount Etna be part of a creative incentive program?
Mount Etna is ideally located between the international airport of Catania and the renowned destination Taormina and therefore it is the ideal base for any incentive in Sicily. It is also a world class wine and food region that offers unique opportunities to create incentive programs that will allow participants to develop a deep knowledge in these fields and also have memorable leisure experiences with a distinct cultural touch.
3. What is your personal tip for a unique program element of a winter incentives in Sicily?
In my opinion, any incentive program in Sicily must bear a strong element of culture and a tight bond with the local traditions. Our island is very diverse in terms of landscapes, culinary traditions, archeological and architectural heritage, leisure activities. Despite the sizeable population and the lack of the typical “small island flair”, Sicily is very genuine and undoubtedly authentic: discovering its true essence and its wealth of distinctive traits is an absolute must.
Your contact at tmf dialogue marketing:
Project Manager Content & PR
tel. +49 (0)931 9002 114