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Excited to see you at IMEX in Frankfurt next week! #imex12

May 18, 2012 By Leave a Comment

So many things to get ready for IMEX! And never enough time…. This is one of the busiest periods of the year for us – and for many of you as well, I suppose. tmf dialogue marketing is – as a strategic partner of IMEX Frankfurt – involved in a lot of activities and projects around IMEX. We organise quite a few seminars, campfire and presentations around our work and for our clients  http://tmfimex.wordpress.com/events-of-our-clients-and-partners/ and we encourage you to join one or – even better – all of them. In particular the campfire and the mini seminar on content marketing is going to be very interesting! After all, we have launched a functionality for the provision of a series of new services based on a unique content marketing platform! This webservice has been particularly developed for pr and marketing purposes jointly with our co-operation partner Crossmint from Maastricht, The Netherlands. So this is exciting stuff and unmatched in the industry to date. Nicolaas will be present and will share in the seminars and many meetings! He is the one who knows it all about social media and their relevance to our business!

Our stand number is G 480 and a great part of our team will be present during all 3 days. I am particularly happy that Karishma Hundalani, our partner from India will come for the first time to Frankfurt, together with a group of corporate hosted buyers from India. She will hold a mini seminar about the Indian market and ad some findings at our big mmm – MICE market monitor presentation on Wednesday morning. It is early – at 8.30 – but worth it! You will learn about trends and some key factors in the German-speaking, European, Russian and Indian MICE markets. So you have some mature and some emerging markets covered! Olga Mugatina of R&C research, our partner from St. Petersburg in Russia is responsible for the Russian part and we are all happy that we can offer you neutral and industry-relevant information about the Russian meetings market. Of course you can order both reports, just send back the form and you will receive the pdf report. http://tmfmmm.wordpress.com/

After IMEX you will also find the executive summaries on the mmm website.

So, I hope to meet you – if in an appointment or on the isle or at one of the many events or the gala dinner! Happy IMEX and hopefully a lot of sun next week! 

tmf dialogue marketing matches new content marketing services with excellent personal contacts in key markets through a sophisticated mix of live communication, media and pr work, lead generation and sales support and state-of-the-art Web 2.0 social media marketing solutions for multi-channel content publishing.

See you on stand G480!

Filed Under: Best practise, Market research meetings industry, social media destination marketing, Social media trends, tmf/piranha expert blog Tagged With: , , , , , , , , ,

“Unconferencing” as the new way of meeting

March 2, 2012 By Leave a Comment

Meetings, seminars and conferences will never be the same anymore. Three factors are accelerating this trend:

  • the growth of online meetings,
  • cost considerations (caused by the economic situation); and
  • the rise of social media and online business networks (Facebook, Twitter, LinkedIn).

This will have an immediate effect on the way we meet and the layout of and services we need in meeting venues. Meeting venues will need to change dramatically and introduce what I would like to call ‘high tech – high touch’ services to accommodate the new meeting paradigm: the ‘hybrid meeting’, in which face-face and virtual are combined. This creates new opportunities to design meeting models and processes that will help meeting and conference organizers to choose the most effective methods to conduct meetings and conferences across time and space, using the latest technology and distinguish themselves from traditional meeting organisers and conference venues. The term used for such meetings is ‘unconference’, according to Wikipedia “ .. a participant-driven meeting… applied, or self-applied, to a wide range of gatherings that try to avoid one or more aspects of a conventional conference, such as high fees, sponsored presentations, and top-down organization.” Some of these are ‘knowledge cafes’, barcamps’, ‘pecha kuchas’. In all of them social media plays an important role. Sometimes even to real-time virtually engage people into a meeting taking place at a different location.

Have you already experienced those new ways of meeting or conferencing and do you think  it is changing the way we meet?

 

Filed Under: Market research meetings industry, Social media trends, tmf/piranha expert blog

Research for the 2012 mmm – MICE market monitor started!

February 28, 2012 By Leave a Comment

As you might be aware tmf is doing an annual survey into the trends and developments of the outbound mice market. IMEX Frankfurt is supporting this survey and we introduce the results there every year. The 2012 survey is the 9th in a row – and for the first time we expand it beyond the German-speaking market and ask event planners alover Europe for their opinions and insights. Planners, share with us! The more you share the better we can inform the industry about your needs! The better you will be served!

We have an interactive microsite where our sponsors (thank you in advance for supporting the survey!) and the planners can get involved and we all communicate about the process and findings of the survey. Of course this time we want to know about your social media habits J – how surprising! I guess we all have to learn a lot from each other and to explore what are the best opportunities and benefits for everyone involved in our industry.

Filed Under: Market research meetings industry Tagged With: ,

Why should you follow this blog and interact?

February 16, 2012 By Leave a Comment

Here we want to share our expertise and insights with you. I (Johanna Fischer) will keep you informed about what we do, why we do it and why we don’t do some things. If we have best practise to share, new findings from our market research, or explanations why the Indian market is different from the European one and what is needed to do business with  Russian planners…. Just to name a few :-)

Daniel with his new friend Byron

Nicolaas Peereboom of Crossmint in Maastricht, who is our much valued partner for new media (god bless – without him we would get lost in that particular jungle…) will share his huge insight and knowledge – he is our guru!!

And Daniel Tschudy, our new director global marketing will report on whatever he thinks is of relevance to the market and to you! At the moment he is in Australia and he obviously has made a new friend there…

 

Filed Under: Best practise, Facts and people, Market research meetings industry, Social media trends, tmf/piranha expert blog Tagged With: , ,

Launching a lot of news!

February 15, 2012 By Leave a Comment

We are happy to present a different and new approach to destination marketing and best practise! A new interactive website, new products for market research, events and famtrips and a super innovative concept for the structured management of destination news. Well, we were quite busy here lately but now we can move forward and present both our destination clients as well as meeting planners and media with a bunch of fun and new projects and campaigns.

As it is all based on interactivity that is what we ask you for: be interactive and open to what we are going to present to you! Step by step we will jointly accomplish to integrate all these new channels into our daily work and enjoy the new experience and growth that they allow! We take you there, follow us!

To all planners working with tmf dialogue marketing:

Please have a look at the newsroom– it will be your super tool for all kinds of research. We provide you with information around our destinations, the market and on projects on an ongoing basis. For projects like the annual mmm – mice market monitor (which is supported by IMEX Frankfurt and will be presented there) or destination workshops you will be provided with a separate microsite, which keeps you informed about the project and allow you to communicate with the participants from the destination or with other partners of the project.

To media, bloggers and other opinion leaders:

We look forward to our intensified co-operation! Whatever you need, let us know, we will be happy to develop and integrate any good ideas!

To destination marketing organisations and other related suppliers, dear tmf clients:

Let us inspire you with a new way to operate projects and interact with the market and opinion leaders. We will be happy to discuss your needs with you!

Filed Under: Best practise, Facts and people, Market research meetings industry, Social media trends, tmf/piranha expert blog Tagged With: , ,