Johanna Fischer, managing director of tmf dialogue marketing and piranha content & pr, spoke at Convene in Vilnius, Lithuania which took place from 11 to 12 February 2015.

The annual meetings and events exhibition CONVENE was a great success: At the 3rd edition of this show, visitor records could be achieved – 157 hosted buyers from 29 countries and VIP visitors from Lithuania kept more than 3.500 appointments. Almost 600 visitors participated in the professional education programme in which 21 sessions were offered. Furthermore, CONVENE registered more exhibitors than the years before: Denmark, Ukraine and Slovakia participated for the first time. All in all, the exhibitors came from 11 different countries. Here you can find the official press release of CONVENE 2015.

Johanna Fischer, Managing Director of the German associated agencies tmf dialogue marketing and piranha content & pr, held two different workshops.

In the Professional Development Academy, she spoke about the German outbound meetings market. The participants got to know why old-school marketing methods no longer work and how they need to be amended to build up market presence and business. Johanna Fischer explained:

“In the future, interaction is a MUST: All sales work needs to be embedded and accompanied by fast and dynamic communication.”

Story-telling is part of this communication as pure product information quickly gets boring:

“Stories provide an elegant way to communicate your product with a “detour”. The principle of Inbound marketing and corporate blogs is to be found by readers.”

In the education session Johanna Fischer talked about the use of digital content to create engagement in the Meetings and Events Industry. She showed possibilities and case studies on how to build interesting stories in order to engage clients, audiences or event participants. An attempt to make the complex world of content and social marketing simple and easy to manage!

“Good content marketing should be a mixture of own (= created or user-generated) and third-party/foreign content (curated or selected content), matching with relevant topics and strategies. One thing you should always keep in mind: Content = Trust “
If you have questions concerning destination marketing, if you need assistance, please contact us! We are happy to support you.

Please see the full session about the German outbound meetings market:

About tmf dialogue marketing and piranha content & pr:
tmf dialogue marketing matches – together with its associated partner agency piranha content & pr – new content marketing services with excellent personal contacts in key markets through a sophisticated mix of live communication, media and pr work, sales support and state-of-the-art Web 2.0 social media marketing solutions for multi-channel content publishing. Clients of the group are leading convention bureaus, tourist offices, venues, hotels and other service providers in Europe and worldwide. Well-established in the global meetings and tourism community for over 20 years, both agencies have a unique expertise in content creation and developing industry and media relations for their clients. Websites: and

Contact at tmf and piranha:
Ulrike Kiesel
Project Manager Content & PR
+49 (0) 931 9002 114