tmf constantly monitors initiatives for healthier congresses and meetings of associations, corporate meeting planners and their service suppliers in the meetings market.
We think that the question of how to improve health quality and access to offers for delegates of international events is gaining much importance, due to increased stress levels of employees and resulting health problems – which then lead to high cost burdens for employers. The meetings industry should be aware that both corporations as well as associations build up awareness of how to protect their delegates from unfavourable health impacts and should improve relevant offers when bidding for congresses and meetings.
We will share examples of good practise with you as we go, and we will be happy to support planners of international meetings finding the right match for their event with regards to health concepts for their delegates.
Says Natasha Joyner, Events Manager of World Obesity Federation, during the ICCA RSMP conference in Amsterdam last week:
”Each year in the United States alone there are an estimated 225 million visitors to conventions, conferences, congress and other events. All too often these events are unhealthy affairs with healthy food and opportunities to exercise too hard to access.
With the new Healthy Venues scheme we want to minimise the negative health impacts of conference-going, and use the opportunity of people stepping outside of their routine to nudge them towards healthier choices by improving the health footprint – “healthprint” of the venue.
Healthy Venues will look holistically at the attendee experience, from providing healthier food options to encouraging more physical activity in and around the venue with the health benefits being communicated to attendees. In addition to an improved healthprint in the venue, Healthy Venue Champions will provide all planners with some practical ideas on how to incorporate healthier behaviours into their programmes, thus engendering change from all angles.”
World Obesity , IMEX and SECC (the Scottish Exhibition and Conference Centre) collectively support healthy conferences and introduced the concept during IMEX Frankfurt. World Obesity is working on a new accreditation scheme, which is currently piloted ready for launch later this year.
We think this is a great initiative!
Contact at tmf dialogue marketing:
Project Manager Content & PR
+49 (0) 931 9002 114