Florence Convention Bureau
This year we will see the convention bureau celebrate its 20th anniversary and in the last five years, it has gone from strength to strength, registering a remarkable increase in the number of associate partners and winning pivotal events and international congresses. Thanks to its institutional relationships and the cooperation with the Firenze Fiera Congress and Exhibition Center, the convention bureau has been able to substantially increase its offer for delegates and congress organisers.
ICCA events and opportunities
As a member of ICCA, Florence Convention Bureau participates in many events and activities in order to promote the destination and exchange expertise. On June and July 2015, Florence Convention Bureau joined two important ICCA events: the ICCA Sector Destination Marketing European Client/Supplier Business Workshop in Rotterdam and the ICCA RSMP (Research, Sales & Marketing Programme) in Amsterdam.
Leonardo Visani, Congress Developer of FCB, participated in the ICCA Sector Destination Marketing European Client/Supplier Business Workshop: a minimum of 10 and maximum 15 ICCA bureaux members each invited a client to the Workshop to discuss their specific meeting requirements to promote their company and services to senior decision-makers who are actively looking for destinations. No other event offers the same opportunity for client and supplier to meet face-to-face and discuss future co-operation in a tailor-made Workshop environment. After this event FCB got many interesting information and requests from international clients, which are now currently under development.
Ilenia Pasi, Junior Congress Developer, is now in Amsterdam for the ICCA RSMP, an event specifically designed for meeting industry professionals who work with association meetings research, new leads generation, marketing or sales. Every year the event provides fresh expertise, stimulating ideas and teaches new skills by providing opportunities for individual consultancy appointments with a wide range of leading meetings industry experts and association clients.
Being part of this program is a great opportunity to increase the destination visibility, make new contacts with the main playmakers in the MICE field and take advantage of every occasion that ICCA makes available to its members.
Your contact at Firenze Convention Bureau for media:
Web Marketing & Communication
+39 055 49 733 41
Your contact at Firenze Convention Bureau for event planners:
Corporate Events Developer & Sales Office
+39 055 49 733 43
Your contact at tmf dialogue marketing:
Project Manger Content & PR
+49 931 9002 114