The Mugello area as a new MICE destination

After the ibtm fair in Barcelona, from 19 to 22 November 2015, Florence Convention & Visitors Bureau hosted 15 international buyers in Florence and surrounding, coming from America, Russia and Europe, to discover the amazing area of Mugello, Barberino and Scarperia.

The program of the ibtm post event tour has been created by Florence Convention & Visitors Bureau with the support of many partners and sponsors that helped FCVB to present Florence and the Mugello area to some VIP international buyers that visited the Mugello Circuit and the Barberino Designer Outlet, main sponsor of FCVB. Vueling sponsored all the flights and UNA Hotels and Resort hosted all the guests in the Villa Le Maschere e Poggio dei Medici.

This was the first time that FCVB organized a post event tour dedicated to this enchanting area in the Florence surroundings and surely there will be many other occasions in the future to present the Mugello to the international MICE professionals. In fact, participants were really satisfied and they enjoyed all the activities that FCVB and its members have organized for them, especially the networking program where many DMCs and PCOs participated in very close contact with them.

The post event tour ended with a day in Florence where buyers participated in a special bike tour in the city centre organized by Florence Town, a FCVB member.


Your contact at Firenze Convention Bureau for media:
Federica Prayer
Web Marketing & Communication
+39 055 49 733 41

Your contact at Firenze Convention Bureau for event planners:
Eleonora Odorino
Corporate Events Developer & Sales Office
+39 055 49 733 43

Your contact at tmf dialogue marketing:
Ulrike Kiesel
Project Manger Content & PR
+49 931 9002 114