As an active and engaged member of ICCA you got to be prepared to volunteer! Now here is what challenge I got this time … Being a faculty member at the Amsterdam ICCA #RSMP15, my part will be to bring in my own and tmf’s expertise for PR and content marketing, which I am happy to share! In different sessions and discussions, together with great colleagues and – this I am sure – with engaged participants! Any attendee coming to Amsterdam – please feel free to get in touch with me on LinkedIn for any special ideas or questions you might have in this regard … Of course I will tweet as well about the sessions that I am doing, once I advance in my preparations – which looks like lots to do until the event starts.

See by yourself for example, how the ICCA PR tool kit can help you with your own PR initiatives; it is there for your benefit and to explore your membership advantages to the fullest. It is also fun to use and I promise to help you creating good messages and learn how international media can be served with savy messages.

PR for the congress business must not be dry – there are lots of MICE relevant stories for every service supplier and for every target readership and many secrets to share. We need to broaden our view a little and suddenly you recognise the opportunities!

All will be good! Looking forward to seeing many of you in Amsterdam!

Johanna Fischer
Managing Director
tmf dialogue marketing