Ho Chi Minh City wants to become a leading MICE destination in the ASEAN region. In the capital of Vietnam 300 delegates met, including international experts, travel companies, upscale tourism operators, travel agents, hospitality companies and tourism school and discussed the unique strengths and sustainable solutions for developing MICE.

Nguyen Quy Phuong, head of the travel industry department under the Viet Nam National Administration of Tourism, said: “The city’s government and tourism sector should improve MICE services’ brand value and quality and promote HCM City as an attractive MICE tourist destination in the ASEAN region.“

Nguyen Dang Thuan An, project manager for Outbox Consulting, said Vietnam had become one of the 10 fastest-growing tourist destinations in the world this year.

International experts agree that HCM City has enormous potential:

“The city should highlight its unique features, such as special food, cultural activities and traditional festivals, and local enterprises should enhance international partnerships,” Ben Wieglus from Informa Singapore, an exhibition and event organisation company.

Le Phong Tran, inbout director for Fiditour, said: “The city’s MICE tourism needs to be developed well in the future, along with shopping, eco-tourism and cultural tourism,”.

Scott Hodgetts, general manager of the Sheraton Saigon Hotel & Towers, said that authorities should enhance security to ensure safety for both locals and tourists, and promptly support them in case of need.

Find the complete article at www.english.vietnamnet.vn