Press release by Slovenian Convention Bureau

Who is the real MICE Mastermind at ibtm world 2016?

25 years ago, Slovenia became the first of the former Yugoslav republics to declare its independence. To celebrate its country’s silver anniversary, the Slovenian Convention Bureau is bringing some legendary Slovenian energy to ibtm world in the shape of an interactive game, I Feel 25. Designed especially for the trade show, and for its highly competitive, alpha male and alpha female attendees, this digital game will determine the real MICE Mastermind at ibtm world 2016 in Barcelona.

Miha Kovacic, Director at the Slovenian Convention Bureau, said: “Slovenia is Europe’s great adventure playground with outdoor activities like rafting, hiking and biking all available a mere stone’s throw from our key cities. We wanted to bring a sense of fun and games to trade shows and unleash some of the great competitive energy that defines our industry”.

Tomaž Krusic, Director of the Slovenian Convention Bureau and President of Intours DMC added: “We have 25 specially crafted questions – one for each year of our nationhood – and a leaderboard ranking each contestant by score. We’re inviting all ibtm world 2016 attendees to compete –  hosted buyers, exhibitors, visitors – but we’re sending out a challenge, in particular, to the Executive Directors of the meetings industry associations.”

Finally, Miha Kovacic explained: “There are trivia questions about Slovenia mixed in with questions about the meetings industry – its history, special jargon, associations etc. Thanks to our stand partners we have some amazing prizes too including hotel stays, dinners, activities and, of course, our iconic, much-sought-after “I Feel sLOVEnia” t-shirts.”

About the Slovenian Convention Bureau (SCB)
SCB is a member-based organisation that focuses on the marketing and promotion of Slovenia as a destination for business events including meetings, incentive travel experiences, conferences, events and exhibitions.

For further information, please contact:
Jasna Jasic
+386 1 569 1260