Johanna has already written about her stay in Moscow last week when she attended the ICCA CEC Summer Meeting. There she spoke about Emotional Content and how to create it to add value to all marketing initiatives.
“How important is “emotional” content and what does it need to create it? How to communicate all that is unique in a destination and make it useful for the business traveller? How can a personal aspect help professional destination marketing – is there space for a more human scale in communication at all? What are trending and effective strategies to use in your communication?”
We found some great pictures from Johanna’s session and the Summer Meeting overall!
Please find all pictures on iccamoscow16.ru.