The IMEX Association Day edition this year was highly welcomed by its attendees! The main topic was something that the majority of association delegates present there most wanted to discuss: How to keep your association relevant? More than 300 association executives from 30 countries debated on this at the Sheraton Frankfurt Airport Hotel.

After keynote speech from leading authority on innovation and creativity Charles Leadbeater, delegates had a choice of four topics in each of the two afternoon sessions. Some of the programme included sessions on engagement strategies for new audiences; achieving enduring relevance; participant driven events – how to keep the program relevant; and reinventing relevance.

Many of these topics had been designed and co-delivered by leading industry associations including ICCA and ASAE. A novelty this year was a co-located educational programme, ‘Association Management Companies – A Focused Look at Challenges & Solutions!’, that was the result of a new partnership between the Association Management Companies Institute (AMCI) and IMEX.

Kelly Schild from the International Society of Managing & Technical Editors in the USA, added:

“Today has been amazing! It is my first time and I’ve loved the opportunity to speak to other people with similar issues. The theme of today – relevancy – was truly appropriate to what I need. The keynote speaker was really motivating – he kept us engaged and passed on some really valuable advice.”

Carina Bauer, CEO of the IMEX Group commented:

We’re delighted with the positive feedback from Association Day delegates, in particular that the theme of ‘relevancy’ was so important.
 Sharing knowledge with industry colleagues is always valuable and I’m sure that all the delegates are finding their time as hosted buyers at the IMEX trade show similarly rewarding.”