The IMEX published in its newsletter “IMEX Briefing” an article written by Johanna Fischer, Managing Director of tmf dialogue marketing. Please read for yourself.

While at tmf we use the latest in digital technology and social news channels, strive to make events as interesting to attendees as our clients’ budgets and creative scope, and aim to really know inside out what is going on in the meetings industry, we consider ourselves being simply and proudly destination marketing experts.

We have always been passionate about creating value for the MICE sector. That value can only be added through focus, relevance and empathy. Today we believe content marketing is the most efficient and economic way to connect, to be noticed and therefore to market any product – as evidenced from this February 2015 blogpost from author and entrepreneur, Seth Godin:

“50 years ago, producers and marketers got smart. They saw the miracle of mass marketing and they adopted it as their own. They amped up mass production and bet on the masses. The smart creators today are seeing the shift and doing precisely the opposite: Produce for a micro market. Market to a micro market. When someone wants to know how big you can make (your audience, your market share, your volume), it might be worth pointing out that it’s better to be important, to be in sync, to be the one that’s hard to be replaced. And the only way to be important is to be relevant, focused and specific.”

Johanna Fischer
Managing Director, tmf

Here you can find the IMEX Briefing.

Your contact at tmf dialogue marketing:
Ulrike Kiesel
Project Manager Content & PR
tel. +49 (0)931 9002 114