The IMEX Group published an article written by Johanna Fischer, Managing Director of tmf dialogue marketing. Please read for yourself:
“While attending IMEX in Frankfurt I realised just how important it is to the success of a trade show like IMEX that everyone abides by a set of ‘event ethics’:
Exhibitors’ primary purpose is to engage with possible clients. To do this they not only need to apply original and creative design to their stands – but also to their presentations, taking advantage of the latest developments in meeting design.
Everybody loves evening events and receptions, and networking events are where many of the most valuable connections will be made. Organisers need to make a point of being good hosts, interacting with their guests and looking after them. In turn buyers need be selective about the events they attend and then commit to those they have registered for. Nothing upsets a good host more than a no-show in favour of another event.
tmf dialogue marketing