The Society for Incentive Travel Excellence (SITE), comprised of 2,100 members and 28 local chapters…
India’s influencial standing in the MICE industry
Moneycontrol, India’s leading financial news source, has reported that by 2020, India is expected to annually produce 6.5 million outbound MICE and luxury travellers. This figure further underlines India’s standing as an important and influential country within the MICE market. With so many travellers being produced, India can affect which countries recieve the most visitors, and therefore their ranking on top MICE destination lists.
Currently, India has 1.5 million outbound MICE travellers and 3.6 million outbound luxury travellers. Outbound tourism has been increasing steadily since 2015. Dubai and Abu Dhabi are the two most beloved destinations for these Indian travellers.
Steen Jakobsen, Dubai Business Events and City Operation Director explained: “In 2015, India became Dubai’s number one source market for overnight visitors. Figures released by the Department of Tourism and Commerce Marketing reported 1.8 million overnight tourists had travelled from India to Dubai in 2016, and in the first quarter of 2017, India was the first ever market to record nearly 580,000 visitors in any one quarter, with a massive 23 per cent growth in arrivals between January and March.”
It seems the Experiential Planner Expo (EPEX) (July 6-8) is happening at the best time possible! At EPEX, destination partners are guaranteed a minimum of 20 pre-scheduled meetings with top Indian event planners. Based on these statistics, these hosted buyers are extremely interesed in other destinations and are actively searching for new and exciting venues for their next business and/or luxury leisure vacation.
More information about EPEX on experientialplanner.com/epex-2017
Head – Brand & Content
tmf dialogue marketing India