Johanna Fischer, managing director of tmf dialogue marketing and piranha content & pr, speaks at Convene in Vilnius, Lithuania
Veitshöchheim, January 12, 2015 – From 11 to 12 February 2015, the annual meetings and events exhibition CONVENE will take place in Vilnius, Lithuania. Johanna Fischer, expert for marketing in the meetings segment and managing director of the German associated agencies tmf dialogue marketing and piranha content & pr, will be speaking about two different topics – an overview on the German outbound meetings market and insights about using digital content in b2b communication.
1. Professional Development Academy
10th February 2015, 15:05-15:50, repeated 16:10-16:55, Radisson Blu Hotel Lietuva
Gear up for German MICE Business
The workshop will provide an overview on the German-speaking outbound meetings market. It also will explain why old-school marketing methods do no longer work and how they need to be amended to build up market presence and business in one of the most competitive markets by using contemporary tools and methods.
2. Education Sessions
11th February 2015, 13:30-14:15, LITEXPO
Using Content to Create Engagement in the Meetings and Events Industry
Do you struggle with sourcing or archiving of content, do you worry you don’t have enough to tell in a blog or have you heard about newsrooms, re-distributing, re-using, consolidation and optimizing content and the communication flow? And how can you create engagement in a b2b environment where everybody is too busy to even look at most information? This workshop will give you a short outline of possibilities and case studies and show you how to build interesting stories in order to engage your clients, audiences or event participants. An attempt to make the complex world of content and social marketing simple and easy to manage!
Moreover, Johanna Fischer will talk about the Indian market and the digital communication during two campfires – informal and interactive exchanges to different topics.
About tmf dialogue marketing and piranha content & pr:
tmf dialogue marketing matches – together with its associated partner agency piranha content & pr – new content marketing services with excellent personal contacts in key markets through a sophisticated mix of live communication, media and pr work, sales support and state-of-the-art Web 2.0 social media marketing solutions for multi-channel content publishing. Clients of the group are leading convention bureaus, tourist offices, venues, hotels and other service providers in Europe and worldwide. Well-established in the global meetings and tourism community for over 20 years, both agencies have a unique expertise in content creation and developing industry and media relations for their clients. Websites: www.tmf-dialogue.net and www.piranha-pr.com.
CONVENE is the premier annual Baltic Sea region business to business event for the Meetings industry. It will take place on 11 ‐ 12 February 2015 at the Lithuanian Exhibition and Congress Centre LITEXPO, Vilnius, Lithuania. CONVENE is an international show case for the regional meetings industry which accelerates the interest in, and demand for, holding meetings, incentives and conferences in the region. CONVENE 2015 features exclusive hosted buyer programme which will accommodate 160 pre qualified senior meeting buyers from the corporate, association, agency sectors. The exhibition will feature key providers of meetings products and services from 9 Baltic Sea region destinations. CONVENE is created by Vilnius Convention Bureau. Website: http://www.convene.lt/en.
Contact at tmf and piranha:
Project Manager Content & PR
+49 (0) 931 9002 114