New records for ITB Berlin: 175,000 visitors during the five-day show and and increase in trade visitors from abroad. Also this year, trade visitors and exhibitors spent more time at the show and exhibitors reported higher turnover. 

A conclusion after ITB Berlin is that as the energy prices go down, there is a positive economical forecast for the eurozone and North America. In Germany in particular consumers are looking forward to travel. This is explained simply by the increased wages, the stable employment market and the falling overall costs of living, which together provide extra budgets for holidays. The luxury travel segment has special benefits from these factors.

“More than ever ITB Berlin fulfils the function of the world’s leading think tank and a shop window for the travel industry. This is where the opportunities and risks are debated and the potential impact of the sharing economy on the international travel industry is analysed. Over the past few days ITB Berlin has provided further evidence of how important personal exchanges and meetings between people are for an industry that is increasingly dominated by the digital transition.” States Dr. Christian Goke, CEO of Messe Berlin

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