CONVENE is coming closer: From 11 to 12 February the exhibition will take place in Vilnius, Lithuania. Johanna Fischer, Managing Director of tmf dialogue marketing, will be speaking about two topics – the German meetings market and digital content marketing in a b2b environment. tmf/piranha invite you to join the two sessions.
The workshop will provide an overview on the German-speaking outbound meetings market. It also will explain why old-school marketing methods do no longer work and how they need to be amended to build up market presence and business in one of the most competitive markets by using contemporary tools and methods.
Using content to create engagement in the meetings and events industry
(11th February, 13:30 – 14:15, LITEXPO)
Do you struggle with sourcing or archiving of content, do you worry you don’t have enough to tell in a blog or have you heard about newsrooms, re-distributing, re-using, consolidation and optimizing content and the communication flow? And how can you create engagement in a b2b environment where everybody is too busy to even look at most information? This workshop will give you a short outline of possibilities and case studies and show you how to build interesting stories in order to engage your clients, audiences or event participants. An attempt to make the complex world of content and social marketing simple and easy to manage!
Moreover, Johanna Fischer will talk about the Indian market and the digital communication during two campfires – informal and interactive exchanges to different topics.
For more information please contact our Managing Director Johanna Fischer firstname.lastname@example.org.
tmf dialogue marketing matches new content marketing services with excellent personal contacts in key markets through a sophisticated mix of live communication, media and pr work, sales support and state-of-the-art Web 2.0 social media marketing solutions for multi-channel content publishing.
Clients of the group are leading convention bureaus, tourist offices, venues, hotels and other service providers in Europe and worldwide. Well-established in the global meetings and tourism community for over 20 years, both agencies have a unique expertise in content creation and developing industry and media relations for their clients.
Contact person at tmf and piranha:
Head of Content & PR
+49 (0) 931 9002 110