The Slovenian city is nominated for WTTC Tourism for Tomorrow Award in the category “Destination”. Thus, Ljubljana competes against two other destinations – Northeast and Yilan Coast (Taiwan) and Sozopol (Bulgaria). The finalists were selected by Tourism for Tomorrow judges.
The World Travel & Tourism Council (WTTC) awards those tourism destination organisations which showcase the commitment to supporting and delivering sustainable tourism best practices in their destinations.
Ljubljana is nominated due to various reasons:
“Next year the Slovenian capital city Ljubljana will have its year in the spotlight as Green Capital of Europe 2016, having also recently been named in the inaugural Sustainable Destinations top 100. Such recognition marks a remarkable decade of The city shows a remarkable decade of transformation for a city that 10 years ago was dominated by cars.
What makes its progress particularly impressive is that its efforts to become more attractive to tourists have been done by making it a better place for residents to live. It helps that the city has always been blessed with green space. (…) Beyond this the city has worked hard to shift its population away from cars. Back in 2007, an ecological zone was created in the city centre, which is now closed for motorised vehicles. (…) Actions like these, along with a successful bike sharing scheme, have resulted in the city being the only place to be declared the Winner of European Mobility Week Award twice. (…)
Such recognition inevitably draws tourists, and Tourism Ljubljana has worked to ensure that its residents approve of any changes this brings. (…) Altogether, Ljubljana’s plans make for a remarkably integrated approach to sustainable city development that is popular with visitors and residents alike.”
WTTC promotes the very best in sustainable tourism through the Tourism for Tomorrow Awards in five different categories: Community, Destination, Environment, Innovation and People. Winners will be officially announced during the Awards Ceremony taking place in Madrid, Spain on 15th of April 2015 during WTTC’s Global Summit.
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