Mathijs Vleeming, Communication Strategist at ICCA, summed up the latest trends in meetings industry PR.
- Destinations are using local expertise and local knowledge to position themselves as knowledge hubs
- Even though we are in a B2B market – all campaigns are aimed at people, and about finding ways to activate people
- Successful PR campaigns use storytelling
- They all successfully implement online channels
He explained that all successful PR campaigns for the ICCA Best PR Award 2015 showed these trends: The campaigns of the 5 shortlisted candidates include at least 3 of these 4 aspects.
Read more on MeetingsPR, a blog about social media in the meetings industry, supporting the ICCA Best PR Award.
Also read the article about the winner of the Best PR Award: “Why Bogota won the ICCA Best PR Award 2015.”
The ICCA Best PR Award, in association with International Meetings Review (IMR), recognises exceptional PR performance by ICCA members, covering both traditional print and web/social media channels.