Mathijs Vleeming, Communication Strategist at ICCA, published an article about how successfully social media was used at 2015 ICCA Congress.
Already at 2014 ICCA Congress in Antalya, social media had a great impact, for example 70 % of the delegates reported that the use of twitter helped them to increase the value of their ICCA Congress experience.
In 2015, the influence of social media was likewise tremendous.
Please see here some feedback of the delegates:
Social media helped me to anticipate some of the content at the congress and to get in touch early with some other participants.
It gives visibility within the industry, it shows partners and clients how involved an organisation is and it adds the fun factor!