Miha Kovačič, Director of Slovenian Convention Bureau, published an article about emerging destinations. He talked, among others, about the advantages “young” destinations have compared to well-established ones and the challenges they have to face. Meeting planners have to choose between loads of countries, destinations, hotels, venues, DMCs and incentive presentations. So, who will win? And how?

Miha Kovačič emphasized that the use of professional content marketing plays an important role for emerging destinations:

For the development of the image of a new destination content marketing is an essential tool. When meeting planners and end clients are constantly receiving high quality information about opportunities in a new country supported by positive feedback of events organised by reliable international clients, then success becomes more and more inevitable.

Please read the whole article on Slovenian Convention Bureau’s website.

Your contact at Slovenian Convention Bureau:
Miha Kovačič
tel. +386 1 569 1260

Your contact at tmf dialogue marketing:
Ulrike Kiesel
Project Manager Content & PR
tel. +49 (0)931 9002 114