Currently, the english version of the “Meeting Industry in Europe” was published (Meeting Industry in Europe. Benchmarking the Meeting Facilities and the Attractiveness of European Destinations, Vita & Pensiero).
This study gathers and reelaborates, at the national and local level, statistical data on international congress activity, indicators and ranking with regard to the factors of attractiveness, especially in terms of the congress offer. It conclusively sums up through the construction of two special indexes, both the structural potentialities of 128 European cities and the attractiveness of 25 of the principal European destinations.
Milan was placed 5th in the CMAI index (City Meeting Attractiveness Index) among the first ten European cities. Moreover, the city ranks third out of 107 European competitors with respect to connection with the global economy and occupies fourth place (out of 57 European cities analysed) as a capital of fashion.
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Project Manager Content & PR
tel. +49 931 9002 114