Before the latest Audi models were presented at the International Motor Show Germany 2015 (Internationale Automobil-Ausstellung – IAA) that took place from 17 to 27 September in Frankfurt, they had stopped in Ljubljana. The GR – Ljubljana Exhibition and Convention Centre hosted this elegant event, where the new generation of the models Audi A4 and Audi A4 Avant 500 was presented to invited guests by the Audi ambassador, a legend of racing sport, Emanuele Pirro.

The former Formula One Racer and the Audi five-time winner of the 24-hour race in Le Mans said: “As a former racer what I like in cars is the handling performance and the road holding. I like the combination of driver focus and comfort. Audi enables the driver to drive more relaxed. Not with less concentration, but with less effort.” He added, “It is time for the new technique to help us ensure a higher degree of safety, and the new Audi A4 brings a fraction of it.”

The audience enjoyed the pre-release of limousine and caravan versions of A4, an interesting acrobatics and musical spectacle, as well as excellent cuisine which followed the well-known sign of Audi brand – delicious food was served in transparent circles.

The organizer of the event, Porsche Slovenia, the representer of Audi as well, decided for the GR – Ljubljana and Exhibition Centre because the venue is easily accessible and it has up to 300 parking lots on the spot. Enough for the attractive car exhibition on outer surface completed by the show in the hall. The combination came out as a vivid branding solution for the audience and for the passers-by too.

Your contact at Ljubljana Exhibition and Convention Centre:
Ana Božič
Sales Manager of Events & Congress Department
tel. +386 (0)1 300 26 39

Your contact person at Slovenian Convention Bureau:
Miha Kovačič
tel. +386 (1) 569 1260

Your contact at tmf dialogue marketing:
Ulrike Kiesel
Project Manager Content & PR
tel. +49 (0)931 9002 114