Google has launched a travel booking facility. They are now beta testing a tool that allows people to book hotels without leaving Google’s platform. It is currently available on a small selection of hotels in North America.
What will the new tool do? For example travellers searching for a hotel on Google Search, Google Maps or Google+ can select the property and rate their want, then book it once signed into their Google account. Sabre – partner on the project – says this will reduce the “abandonment rate” that is commonly seen when people switch sites to complete a transaction.
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