On March 5, 2015, the 8th Summit and Intercontinental Advertising Cup Awards was held in Ljubljana, Slovenia. The Grand CUP went to Heimat Berlin for “The Hornbach Hammer”. All in all, the jury awarded 36 CUPs and the Grand CUP to companies which especially convinced with creative advertisements.
“This chain of superstores doesn’t just sell products, but supplies passion for their customer’s DIY projects. To manifest this, Hornbach forged that passion for DIY into a product, a tool that’s mandatory for every DIYer, a hammer.”
[source: Kongres Magazine]
Please read more about this on www.kongres-magazine.eu
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