by Firenze Convention Bureau

More than 70 appointments scheduled and an important delegation at the Politicians Forum.

The IMEX Frankfurt fair has been held from 19 to 21 May and it has been a great success for Florence Convention Bureau: more than 70 appointments and a big amount of requests that will be managed shortly.

This successful participation confirms the growth of the city of Florence and its Convention Bureau in terms of business development and visibility. Eleonora Odorino and Leonardo Visani, even as representatives of Firenze Fiera, met buyers and clients at the Italian stand managed by ENIT and Convention Bureau Italia together for the first time in this occasion. The Florence Convention Bureau staff is now working to manage all the requests and will present soon the results to all the members.

Florence has been very well represented even during the Politicians Forum, held on May 19, by The Minister of Tourism of The Comune di Firenze Giovanni Bettarini and the Director of Florence Convention Bureau Carlotta Ferrari who were invited as speakers on How Do I Attract More Meetings and Events to My Destination? The Forum was targeted at senior government and industry representatives and focused on current and future high-impact issues for the meetings industry. Giovanni Bettarini gave his speech about Breaking down the barriers: what steps are being taken to break down the barriers to growth.

Furthermore, Carlotta Ferrari talked about the importance of the close and strong relations between Florence Convention Bureau, the local institutions and Firenze Fiera, the FCB’s main partner that manages the Florentine congress citadel: “Thanks to our preferred relations with Comune di Firenze and Firenze Fiera we are able to quickly manage all the events’ requests and we can support our clients in the organization of their events. This is really important for the business development of the city and for all our Members that work in the Florentine MICE industry”.


Your contact at Firenze Convention Bureau for media:
Federica Prayer
Web Marketing & Communication
+39 055 49 733 41

Your contact at Firenze Convention Bureau for event planners:
Eleonora Odorino
Corporate Events Developer & Sales Office
+39 055 49 733 43

Your contact at tmf dialogue marketing:
Ulrike Kiesel
Project Manger Content & PR
+49 931 9002 114