Johanna Fischer, managing director of tmf dialogue marketing, speaks at IMEX in Frankfurt.

From 19 to 21 May 2015 IMEX, one of the most important trade fairs in the MICE sector, takes place in Frankfurt. Johanna Fischer, expert for dialogue marketing in the meetings segment and managing director of the German associated agency tmf dialogue marketing, will be speaking about the topic “Destination Content Marketing”. There will be one session in English and one in German.

Johanna Fischer explains:
“Strategic content marketing changes the whole concept of destination and place branding in the meetings industry. It requires new thinking, new tools and an evolution in how suppliers work together with meeting planners. In this session I will share some updates on how destinations should be presented in the digital world.”

Participants can expect three different outcomes:
1. Better understand the options in digital content marketing.
2. Create new concepts.
3. See case studies.

German session
Date: Wednesday May 20, 2015
Time: 14:00 – 14:30
Venue/Room: Germany Stand, Show Floor
More information

English session
Date: Thursday May 21, 2015
Time: 14:00 – 14:30
Venue/Room:Seminar 3, Inspiration Hub, Stand G680
More information

About tmf dialogue marketing
tmf dialogue marketing enjoys international recognition as specialists for dialogue marketing in the meetings and special interest tourism market. With a unique range of expertise, the company supports leading convention bureaus and destinations, as well as top-level suppliers in the development of mutually beneficial relationships with planners. Services include: Content Marketing & Social Media, PR and media relations (on-/offline), Sales, Marketing & Live Communication, Research & Market Intelligence, Consulting & Strategy, Technical Advise and Support as well as Excellent contacts & a global network of partners. Website:

About IMEX:
IMEX in Frankfurt is a must for planners looking to book and organise worldwide meetings, events and incentive travel programmes. Run by meetings professionals for meetings professionals, IMEX is providing outstanding business opportunities for exhibitors and buyers alike. The fair is well-known for its Hosted Buyer programme. 3,500 exhibitors come to IMEX each year (including tourist boards, convention bureaus, international hotel chains, airlines and destination management companies), 9,000 visitors (including almost 4,000 hosted buyers) attend the fair. Website:

Contact at tmf dialogue marketing:
Ulrike Kiesel
Project Manager Content & PR
+49 (0) 931 9002 114