Slovenia is on a mission to introduce their small and very special destination and truly accelerating the efforts to be visible and present in the European MICE planner community. Last week with two events in Munich and Zurich and this week in Stockholm, promoting the new direct flight of Adria Airways between Stockholm and Ljubljana on Thursday, they are on a branding marathon before IMEX Frankfurt!

Munich and Zurich: travelling with 3 small buses, DMCs, Hotels, Airline and CVBs went on a tour last week between Ljubljana, Munich, Zurich and back. The group carried great food preparations of famous female Chef Ana Ros and her energetic team – both food as well as team being in a perfect match with the general motto of the destination about “Slovenian energy”. Along travelled also a few boxes of Slovenian champagne and wine to complete the tapas-style food preparations. Not everyone is aware of the superb quality of wines grown in this country! As production is not very big, these wines can be enjoyed only when coming to Slovenia, which, together with the general quality of food is in itself a good reason to pick the country for an event.

A great crowd of event planners joined the events in both cities and led to a very interactive exchange of information and business leads. Slovenia caters for all segments of MICE – congresses as well as product launches (eg for cars), small incentives and meetings and whatever might be needed – Slovenian partners are flexible, focussed and also very nice people.

This was a bit of sales talk 🙂 but: with 2 major congress centres in Ljubljana also large groups can be accomodated. What I am really surprised is that – despite the vicinity of the destination – many planners are still not aware of what variety of offers the destination has to give and also about the development of the country, many still have perceptions of childhood holidays in the region, but not of a trendy, young and fashionable city like Ljubljana and lovely landscapes, updated infrastructure, cultural context and perfect catering alover the destination.

It is true, Slovenia does not have many 5-star hotels, but who needs that, if the 4-star properties are so well-kept, flexible, clean and friendly? As the event industry seeks good value for money, they can be sure to get it here. Good flight connections (eg between Munich and Ljubljana by Adria and between Zurich and Ljubljana by Swiss) enable the quick and easy access to an event box full of surprises.

Adria Airways info:

New connection to Stockholm:

Try it! Meet with Slovenia CVB and the partners at IMEX if you are not in Sweden, because then you should meet them on Thursday! But of course all Swedes are very welcome to drop by at IMEX stand, such as all German and Swiss (and all other..) planners!

Your contact at Slovenian Convention Bureau:
Miha Kovačič
tel. +386 1 569 1260

Your contact at tmf dialogue marketing:
Ulrike Kiesel
Project Manager Content & PR
tel. +49 (0)931 9002 114