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Practical solutions for destination content marketing!

November 19, 2012 By Leave a Comment

To manage loads of unfiltered information  goes  beyond most existing capacities in budget and staff in Convention Bureaus, Tourist Boards and agencies serving them.

tmf is able to serve our customers with newly developed content services, achieving a distribution system that is unique in the industry and creates effective workflows and huge synergies.

As a result of the enourmous increase in media, channels and devices, the requirements of your  audience change as well. Relevance and speed are crucial! You can now integrate information created by  partners in your destination (hotels, venues, DMCs, bloggers, online media etc.) to produce relevant content for your audiences and distribute same content in multiple channels in one go.

See our sample newsroom for better understanding

Similar newsrooms can  be created for your destination, present filtered content to your target groups and are the centre of communication through multiple channels.

These are your options to manage a rapidly changing environment:

-          To use tmf’s expertise in setting up strategic content marketing concept and destination newsrooms

-          To create your own content by using our new service for clients in the MICE and tourism industry and for agencies serving this industry

-          To co-create global content streams with experts like tmf – sharing workflows, languages and market competences

Get ready for the future of communication!

 

Filed Under: social media destination marketing, tmf/piranha expert blog Tagged With: , , , , ,

I do not understand enough about social media and integrated content marketing – what to do??

October 31, 2012 By Leave a Comment

Catching up with modern communication concepts requires a closer look at available options. As the creation and management of complex and integrated news streams can be very intimidating  and „techi“, decision makers in destinations often feel uncomfortable and pick sub-optimal solutions. Being a supplier of dialogue marketing service for global destinations for many years, we made it our priority to explore methods for our tourism and MICE destination clients to present key information  in smart and interactive ways and in accordance with changing behaviour patterns in how people look for relevant information. Showing competence in communciation helps establish destination brands against competitors!

Blogs for key topics like MICE, culture & events, gastronomy, culture, design and many more communicate and present dynamic information to your clients and target groups. Now who shall create the content for such „broadcasting“? That seems the biggest challenge to most – new web functionalities like ours help to organise content and integrate destination partners (hotels, DMCs, venues, airports, events  etc.) in new ways.

The content then needs to go into many channels for communication: the newsroom with it’s various segments, into the hybrid part of events, into emails, RSS, social media and and and….  this can only function in an economic way through integrated communciation concepts.

Newsrooms can carry  relevant information in different markets and through different languages – a new global approach, replacing big parts of what static websites used to be…. Destination content  teams co-create content and manage the huge streams inhouse and through outsourced experts like tmf  - we can train and support your teams  and help with content for relevant target markets.

 A new world of co-creation, sharing, integrating and opening up to mulitple information channels appears and provides solutions, you could only dream of in the past.

Tour operators, travel agents, consumers, event planers and companies search their information about destinations in those channels – be part of it!

Let us explore these new opportunities together!

Filed Under: social media destination marketing, tmf/piranha expert blog Tagged With: , , , , ,

New service: Social media planning & content marketing workshops for DMOs

June 12, 2012 By Leave a Comment

We can help you to offer a new valuable service for your organisation and your destination partners in the exciting fields of social media and content marketing!

As from August 2012 tmf dialogue marketing and Crossmint BV will offer one-day Social Media Planning & Content Marketing Workshops around the world for organisations and people working in PR, marketing & sales of DMOs, CVBs, tourist offices, PCOs, DMCs.

We will train participants how to plan for success by strategically integrating social media and content marketing in their pr-, marketing- & sales- processes in order to attract, acquire, and engage a clearly defined and understood target audience to their destination.

We would very much like to organise workshops with you for your partners on location! The model is that we agree a price per participant with you and you can determine the final fee (including your won costs) and select a venue. If we can give more than one workshop we can of course reduce the costs per visit. Participants will get a free copy of one of the latest books about social media & content marketing, worksheets and slides of the presentation.

The following subjects will be presented:

  • Social Media and Content Marketing for Destinations?
  • Mapping Present Status/Social Media Level
  • Defining online PR, Marketing and Sales Goals
  • Listening to Others: Social Media Monitoring
  • Determine ‘Tone of Voice’/Online Value Proposition
  • Setting up the Social Media Tactical Plan
  • Creating a Content Strategy & Plan
  • Focusing on the Right Content for the Right Marketing Channels
  • The Tools of Content Marketing
  • Embedding the Plan in the Organisation
  • Measuring return-on-investment and Adjusting

Workshop moderators 

Nicolaas Pereboom
Managing director of Crossmint BV, development of Destination Information & Content Marketing Web Platforms and social media services for DMOs, MICE, tourism and hospitality.

 

 Johanna Fischer
Managing director of tmf dialogue marketing with many years of experience in the global outbound meetings and incentive markets. Speaker on MICE- and tourism-related PR content- and dialogue marketing topics and new ways of managing destination focussed news and content.

Please contact me for further information:

e-mail: j.fischer@tmf-dialogue.com, phone: +49-(0)89 330 567 75.

With best regards,

Johanna Fischer

Filed Under: social media destination marketing, Social media trends, tmf/piranha expert blog Tagged With: , , , , , , ,

Social media @ IMEX 2012 – beyond Twitter, hashtags, Facebook and likes #imex12

May 18, 2012 By Leave a Comment

How can destinations and congress/event organisers improve marketing, add value and save costs through new media?

Here are some suggestions for DMOs (destination marketing organisations):

  1. Train your partners (hotels, DMCs, venues etc.) on how to produce and strategize information and other content (texts, videos, photos, tweets, likes, etc.)
  2. Integrate all information and content in your destination news stream
  3. Communicate and distribute this content to your target groups
  4. Use all channels including online newsrooms and traditional email concepts
  5. Monitor dialogues, conversations and online mentions
  6. Create a continuous flow of interesting news and rich information
  7. Create added value for your target groups through dynamic news distribution
  8. Involve your partners in producing and maintaining content
  9. Allow partners to manage their own content on a central and social media enabled destination website
  10. Use online content for offline print (database publishing/web-to-print)

Nicolaas Pereboom and myself will be happy to discuss those and more options with you at IMEX! You are also invited to join either the campfire session on Tuesday at 2 pm and/or the mini seminar on content marketing in the MICE industry on Wednesday at 1.30 – here are the details: http://tmfimex.wordpress.com/events-of-our-clients-and-partners/

See you in Frankfurt next week! Visit us on stand G480.

Filed Under: Best practise, social media destination marketing, Social media trends, tmf/piranha expert blog Tagged With: , , , , , , , , , ,

Norway Convention Bureau: new social media newsroom in German language

April 12, 2012 By Leave a Comment

We proudly present the new German-speaking social media newsroom for the MICE destination Norway! The button on the right of this text will connect you to an innovative pool of information around themes that are relevant to meetings, incentives, events and congresses in Norway. All social media sources, where Norway CVB and their destination partners are engaging with and sharing interesting news, are sourced and flow into the newsroom as one place to share this information. At the same time, the most interesting news for planners as well as press releases for media are communicated in the more traditional way, by email.

If we track online media coverage for the destination it is also displayed in the newsroom, as well as general industry news that any visitors and colleauges from our industry might find interesting.

On top all information can be shared via social networks and are distributed into various social media channels.

This is part of a new service which is offered by tmf dialogue marketing in co-operation with piranha press & pr and our partner for new media, Crossmint in Holland. Please contact us for more information – the news management service is available in multi-language and multi-market solutions and can match communication needs of tradeshows, congresses, hotelchains and any thematic groups or associations.

Filed Under: social media destination marketing Tagged With: , , , , , , ,

How does the social media newsroom work for you?

March 9, 2012 By Leave a Comment

Together with our sister company piranha press & pr, we are happy to provide the first social media newsroom for the MICE industry – a both simple as well as pioneering presentation of all social media channels used by tmf dialogue marketing/ piranha for communication and the provision of content on behalf of the destinations and products that we represent for you.

The newsroom consists of “widgets” (“windows”) on different sections, like destination news or press releases.

What makes the newsroom so relevant for planers is an ongoing supply of real “news” (hence the name “newsroom”)which we select for you. Naturally this information is about “our” destinations but there is also general news on the industry – all available on one single spot.

 We then “curate” the information (add comments or explanations) or use them as background for “stories” in the section “Clients’ and Company News” or, for media, in the “press releases” section. With weekly digests we will also mail the most important news to planners, parallely with press briefings to media – and you can also subscribe for RSS Feeds of any widget.

 What we really like to encourage is that you actively communicate with us by commenting, asking questions, sharing views! So we can make this a real platform to communicate with you and deliver information and service that you need! We look forward to hear from you on one of the channels - blog, twitter, facebook, LinkedIn and what more :-) !

Filed Under: social media destination marketing, Uncategorized Tagged With: , , , , ,