Business-Hotel der Extraklasse: Neueröffnung des Comfort Hotel Grand Central in Oslo

Auch 2012 kann Choice Hotels Europe, das Unternehmen hinter den Marken Comfort, Quality und Clarion, zahlreiche neue Hotels in sein Portfolio aufnehmen. Nun begrüßt Norwegens Hauptstadt Oslo mit dem Comfort Hotel Grand Central bereits das 16. Haus der Marke Comfort.

Untergebracht in einem historischen Bahnhofsgebäude, das sorgfältig renoviert wurde, zeichnet sich das Hotel vor allem als Business-Hotel aus. Ursprünglich startete hier Norwegens erste Eisenbahnlinie. Noch heute ist das Hotel mit seiner zentralen Lage inmitten der norwegischen Hauptstadt ein perfekter Ausgangspunkt für Konferenz- oder Tagungsgäste. Das Hotel hat 170 Zimmer, 113 dieser Zimmer sind individuell gestaltet. Interior Designer Lars Helling beschreibt die hochwertige Ausstattung als “industriellen shabby chic“. In vielen Zimmern kann man den Blick auf Oslos spektakuläres Operngebäude genießen.

Wie die weltweite Hotelgruppe bekannt gab, wurden in diesem Jahr bislang zwölf neue europäische Hotels eröffnet, darunter Häuser in Norwegen, Frankreich, Italien, Deutschland , der Schweiz und Tschechien. Das gesamte Portfolio findet sich unter

Nähere Informationen zu der hervorragenden Infrastruktur des Business-Hotels finden sich unter diesem Link.

Ihr Norwegen-Team bei der tmf dialogmarketing GmbH
Ansprechpartner für Eventplaner:
Natascha Langhein & Linda Wohllaib, Telefon: 089-330567-80
Ansprechpartner für Presse:
Barbara Raff,,
Telefon: 089-330567-61

I do not understand enough about social media and integrated content marketing – what to do??

Catching up with modern communication concepts requires a closer look at available options. As the creation and management of complex and integrated news streams can be very intimidating  and „techi“, decision makers in destinations often feel uncomfortable and pick sub-optimal solutions. Being a supplier of dialogue marketing service for global destinations for many years, we made it our priority to explore methods for our tourism and MICE destination clients to present key information  in smart and interactive ways and in accordance with changing behaviour patterns in how people look for relevant information. Showing competence in communciation helps establish destination brands against competitors!

Blogs for key topics like MICE, culture & events, gastronomy, culture, design and many more communicate and present dynamic information to your clients and target groups. Now who shall create the content for such „broadcasting“? That seems the biggest challenge to most – new web functionalities like ours help to organise content and integrate destination partners (hotels, DMCs, venues, airports, events  etc.) in new ways.

The content then needs to go into many channels for communication: the newsroom with it’s various segments, into the hybrid part of events, into emails, RSS, social media and and and….  this can only function in an economic way through integrated communciation concepts.

Newsrooms can carry  relevant information in different markets and through different languages – a new global approach, replacing big parts of what static websites used to be…. Destination content  teams co-create content and manage the huge streams inhouse and through outsourced experts like tmf  - we can train and support your teams  and help with content for relevant target markets.

 A new world of co-creation, sharing, integrating and opening up to mulitple information channels appears and provides solutions, you could only dream of in the past.

Tour operators, travel agents, consumers, event planers and companies search their information about destinations in those channels – be part of it!

Let us explore these new opportunities together!

3rd edition of MCE CEE takes place in Budapest in February 2013 – A quality-end event focusing on Central & Eastern European MICE destinations

Prague, October 2012: Budapest, the Hungarian capital – being a perfect example for an inspiring meeting destination by itself – is scheduled to host the 3rd MCE CEE Event organized by Europe Congress from 10 to 12 February 2013. The successful event concept is explained easily: handpicked planners from leading European agencies, corporate companies and large international associations discover the increasing number of fine quality conference and incentive facilities in Central and Eastern European destinations. Pre-scheduled meetings combined with lectures and networking events help to establish business relationships. The event commits to high quality standards and fills the niche of a smart, exclusive and thoroughly considered networking event for the MICE industry.

Representatives from DMCs, PCOs, Event Management Companies, Convention Bureaus, Hotels, Hotel Chains, and Airlines etc. are ready to welcome up to 150 meeting and incentive planners in the exclusive environment of the 5-star Corinthia Grand Royal in Budapest – a truly great setting as it combines historic opulence with the finest luxury of modern times.

With its high service level and competitive cost, the MCE CEE Event has developed into a “must-attend event” in the promotional calendar of destination marketing organizations, regional service providers as well as planners. All are invited to join the Event and benefit from the exclusive approach. “We want the Event to be brain active and progressively result oriented: This is why one-to-one meetings are more appropriate to us than a common exhibition concept. We want to create a maximum ROI – both for the providers as well as for the planners” says Alain Pallas, CEO of the organizer Europe Congress. “Living and working in the MICE environment and in the CEE region for over 10 years has shown significant unawareness about the increased service level, the number of available new and purpose built meeting and congress venues, increased flight destinations and inspirational incentive solutions. This incredible potential is all ready to be taken advantage of. Statistics show that a large percentage of Western European event planners rather choose the same destinations over and over again instead of experiencing the high value for money provided by new and upcoming providers and destinations within the CEE.”

CEE Convention Bureaus and Providers will come, among others, from Germany, Czech Republic, Croatia, Serbia, Hungary, Russia, Poland, Austria, Turkey, Greece, the Baltic countries, etc. In 2011 (the pilot version) and in 2012 the Event took place in Prague, Czech Republic. To showcase the regions jewels to the attending planners and to highlight the regional promotional concept, the Event now moves into a more rotating format towards different CEE destinations.

In 2013 the Event agenda will provide guaranteed one-to-one meetings, presentations of leading industry experts, a great welcome party and elegant gala dinners. Pre- and post-tours to familiarize with the choice of inspirational programs complete the offer. Suppliers from the CEE and planners from all over Europe are invited to join the Event.

The registration process has been opened currently on the following website.
For more information please visit the website of Europe Congress.

Press Contact: Europe Congress
c/o piranha presse & pr GmbH
Barbara Raff
Phone: +49 (0)89 330 567 61 / E-Mail:

MCE CEE Event 2013
Fact Sheet

10.-12. February 2013
Corinthia Grand Royal Hotel
Budapest, Hungary
Key Benefits
  • Exclusivity: participation by invitation only
  • Limited to 300 selected industry decision makers to ensure efficiency and business success
  • Pre-qualified buyers from leading companies in the market
  • Changing congress location promoting CEE destinations
Participating Countries
Austria, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Germany, Greece, Hungary, Latvia, Lithuania, Montenegro, Poland, Romania, Republic of Macedonia, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine
Agenda and Program
  • Pre-scheduled and match-made one-to-one meetings
  • Elegant networking events in an inspiring environment
  • Conference Program addressing hot industry topics
  • Incentive event as side-program
  • Two gala dinners in top class venues
  • Pre-and post-hosted familiarization tours increase the MICE knowledge of the buyers
Expected number of visitors
  • 120-150 buyers
  • 15-20 media
  • 100-120 participants from CEE Convention Bureaus and Solution Providers
  • 15-20 speakers and VIP’s
Europe CongressPhone: +420 226 804 080E-Mail:

Press Contact: Europe Congress
c/o piranha presse & pr GmbH
Barbara Raff
Phone: +49 (0)89 330 567 61 / E-Mail:

Jetzt ist es amtlich: Scottish Hydro Arena eröffnet im Herbst 2013

Die Scottish Hydro Arena mit der Kapazität von 12.000 Besuchern wird im September 2013 eröffnet werden.


Für weitere Informationen:

Sir Walter Scotts Anwesen öffnet seine Türen

Der 1771 geborene Sir Walter Scott galt als einer der einflussreichen schottischen Schriftsteller seiner Zeit. Sein Haus, 20 Meilen entfernt von Melrose, wird ab Sommer 2013 für Besucher zugänglich sein.

Die historische Kulisse von Abbotsford bietet die Möglichkeit in romantischer Atmosphäre corporate Events von höchster Qualität, sowohl im Freien als auch innen, zu veranstalten. Das kürzlich eröffnete Besucherzentrum gibt schon jetzt einen Vorgeschmack darauf. Ab dem Sommer 2013 wird auch das Schloss für Veranstalter und Besucher offen sein. Schottische Gastfreundlichkeit zwischen Tradition und Moderne inbegriffen.

Abbotsford liegt in Scottish Border Crown, nicht weit von Melrose, und verfügt über sieben luxuriöse Hotelzimmer. Geführte Touren oder Kombinationen mit Golf und Rugby, sowie Spa-Kuren verleihen corporate Events ein besonderes Flair. Wer einfach nur bei guter Lektüre ausspannen will, kann die mit 7000 Bänden bestückte Bibliothek nutzen.

Für weitere Informationen:

Pressekontakt der VisitScotland BTU:


piranha presse & pr Gmbh
Adams-Lehman Str. 56   80797 München
Tel: + 49 (0)89 330 567 64  Fax: + 49 (0)89 330 567 89   

Hidden Gems in Schottland: Paxton House in Berwickshire

Idyllisch am Fluss „Tweed“ gelegen, der die Grenze zwischen Schottland und England bildet, bezaubert das Paxton House Ihre Veranstaltungsteilnehmer mit der größten privaten Gemäldegalerie Schottlands. Die „Picture Gallery“, in der hauptsächlich Werke aus dem 17. und 18. Jahrhundert ausgestellt sind, eignet sich hervorragend für stilvolle Meetings und elegante Empfänge für bis zu 140 Teilnehmer. 

Die „Hayloft Gallery“ auf dem Anwesen bietet Platz für weitere 100 Personen. Nach getaner Arbeit streifen Ihre Teilnehmer durch die 32.000 m² Parklandschaft und können am malerischen Grenzfluss „Tweed“ nach Lachsen fischen.

Die Geschwister James und John Adam errichteten den herrschaftlichen Landsitz zwischen 1757 und 1766. Die Innenausstattung entwarf später ein weiterer Bruder – der berühmte schottische Architekt und Vater des britischen Klassizismus Robert Adam.

Das Paxton House liegt 1,5 Stunden süd-östlich von Edinburgh in den schottischen Lowlands. (Natascha Langhein)

Weitere Informationen zum Paxton House finden Sie hier!

Ihr VisitScotland Business Tourism Unit-Team
Ansprechpartner für Eventplaner: Natascha Langhein & Linda Wohllaib,, Telefon: 089-330567-80

Ansprechpartner für Presse: Barbara Raff, Telefon: 089-330567-61

Excited to see you at IMEX in Frankfurt next week! #imex12

So many things to get ready for IMEX! And never enough time…. This is one of the busiest periods of the year for us – and for many of you as well, I suppose. tmf dialogue marketing is – as a strategic partner of IMEX Frankfurt – involved in a lot of activities and projects around IMEX. We organise quite a few seminars, campfire and presentations around our work and for our clients and we encourage you to join one or – even better – all of them. In particular the campfire and the mini seminar on content marketing is going to be very interesting! After all, we have launched a functionality for the provision of a series of new services based on a unique content marketing platform! This webservice has been particularly developed for pr and marketing purposes jointly with our co-operation partner Crossmint from Maastricht, The Netherlands. So this is exciting stuff and unmatched in the industry to date. Nicolaas will be present and will share in the seminars and many meetings! He is the one who knows it all about social media and their relevance to our business!

Our stand number is G 480 and a great part of our team will be present during all 3 days. I am particularly happy that Karishma Hundalani, our partner from India will come for the first time to Frankfurt, together with a group of corporate hosted buyers from India. She will hold a mini seminar about the Indian market and ad some findings at our big mmm – MICE market monitor presentation on Wednesday morning. It is early – at 8.30 – but worth it! You will learn about trends and some key factors in the German-speaking, European, Russian and Indian MICE markets. So you have some mature and some emerging markets covered! Olga Mugatina of R&C research, our partner from St. Petersburg in Russia is responsible for the Russian part and we are all happy that we can offer you neutral and industry-relevant information about the Russian meetings market. Of course you can order both reports, just send back the form and you will receive the pdf report.

After IMEX you will also find the executive summaries on the mmm website.

So, I hope to meet you – if in an appointment or on the isle or at one of the many events or the gala dinner! Happy IMEX and hopefully a lot of sun next week! 

tmf dialogue marketing matches new content marketing services with excellent personal contacts in key markets through a sophisticated mix of live communication, media and pr work, lead generation and sales support and state-of-the-art Web 2.0 social media marketing solutions for multi-channel content publishing.

See you on stand G480!

Social media @ IMEX 2012 – beyond Twitter, hashtags, Facebook and likes #imex12

How can destinations and congress/event organisers improve marketing, add value and save costs through new media?

Here are some suggestions for DMOs (destination marketing organisations):

  1. Train your partners (hotels, DMCs, venues etc.) on how to produce and strategize information and other content (texts, videos, photos, tweets, likes, etc.)
  2. Integrate all information and content in your destination news stream
  3. Communicate and distribute this content to your target groups
  4. Use all channels including online newsrooms and traditional email concepts
  5. Monitor dialogues, conversations and online mentions
  6. Create a continuous flow of interesting news and rich information
  7. Create added value for your target groups through dynamic news distribution
  8. Involve your partners in producing and maintaining content
  9. Allow partners to manage their own content on a central and social media enabled destination website
  10. Use online content for offline print (database publishing/web-to-print)

Nicolaas Pereboom and myself will be happy to discuss those and more options with you at IMEX! You are also invited to join either the campfire session on Tuesday at 2 pm and/or the mini seminar on content marketing in the MICE industry on Wednesday at 1.30 – here are the details:

See you in Frankfurt next week! Visit us on stand G480.

Norway Convention Bureau: new social media newsroom in German language

We proudly present the new German-speaking social media newsroom for the MICE destination Norway! The button on the right of this text will connect you to an innovative pool of information around themes that are relevant to meetings, incentives, events and congresses in Norway. All social media sources, where Norway CVB and their destination partners are engaging with and sharing interesting news, are sourced and flow into the newsroom as one place to share this information. At the same time, the most interesting news for planners as well as press releases for media are communicated in the more traditional way, by email.

If we track online media coverage for the destination it is also displayed in the newsroom, as well as general industry news that any visitors and colleauges from our industry might find interesting.

On top all information can be shared via social networks and are distributed into various social media channels.

This is part of a new service which is offered by tmf dialogue marketing in co-operation with piranha press & pr and our partner for new media, Crossmint in Holland. Please contact us for more information – the news management service is available in multi-language and multi-market solutions and can match communication needs of tradeshows, congresses, hotelchains and any thematic groups or associations.

How does the social media newsroom work for you?

Together with our sister company piranha press & pr, we are happy to provide the first social media newsroom for the MICE industry – a both simple as well as pioneering presentation of all social media channels used by tmf dialogue marketing/ piranha for communication and the provision of content on behalf of the destinations and products that we represent for you.

The newsroom consists of “widgets” (“windows”) on different sections, like destination news or press releases.

What makes the newsroom so relevant for planers is an ongoing supply of real “news” (hence the name “newsroom”)which we select for you. Naturally this information is about “our” destinations but there is also general news on the industry – all available on one single spot.

 We then “curate” the information (add comments or explanations) or use them as background for “stories” in the section “Clients’ and Company News” or, for media, in the “press releases” section. With weekly digests we will also mail the most important news to planners, parallely with press briefings to media – and you can also subscribe for RSS Feeds of any widget.

 What we really like to encourage is that you actively communicate with us by commenting, asking questions, sharing views! So we can make this a real platform to communicate with you and deliver information and service that you need! We look forward to hear from you on one of the channels - blog, twitter, facebook, LinkedIn and what more :-) !