AIBTM changes its name to IBTM America

AIBTM has received a new name for next year. When the show comes to Chicago next summer, it will be known as IBTM America, a new concept “simple but dynamic”.  IBTM America will remove the costs associated with exhibiting at a trade show by designing a “unique turnkey solution”. IBTM America will have 250 suppliers who will meet with 250 of the most prestigious planners in the global MICE industry.

Source and more information:

Italia Convention Bureau established in Florence

The Italia Convention Bureau has been founded in Florence on June 19th. This new body is responsible for coordinating the promotion of Italy as a venue for all kinds of events from the abroad markets. The Convention Bureau is directed by a Management Committee composed by eight persons. Carlotta Ferrari, director of the Firenze Convention Bureau, has been unanimously elected as President of Italia Convention Bureau.  This proposal has been supported by the Confesercenti-Assoturismo, Confturismo-Confcommercio, Federalberghi, Federcongressi&eventi, Federturismo-Confindustria (Italian associations of tourism and congress companies) and with the agreement of the National Tourist Office and of the Italian MICE industry.  The Convention Bureau will promote Italy as a Mice destination and enhance business opportunities.

Source and more information:,

Your contact at Firenze Convention Bureau for media:
Elisa Tani
Web Marketing & Communication
0039 055 49 733 41

Your contact at Firenze Convention Bureau for planner:
Eleonora Odorino
Corporate Events Developer & Sales Office
0039 055 49 733 43

Your contact at tmf dialogue marketing:
Susanne Hertenberger
Head of Content & PR
0049 931 9002 110

How can social media campaigns work in the meetings market?

Communication in social media and blogs – does it really get out to the planners in the meetings industry? We see various campaigns hitting the market which claim to be MICE campaigns. There mostly travel bloggers are invited to write about the destination. Can anybody let me know what a travel blogger will understand of the needs of a meeting planner? Nothing I guess…. the only relevant content producers in such a campaign are meeting planners themselves… we are pondering over this quite a while and have created the Roadtrip to Norway campaign and the tmf-eventscout concept, which both follow the same line: bring planners into a destination and make sure they have interesting things to tell!

Here are some results of the latest roadtrip to Norway from Feb 27 to March 2: Four German event planners plus a social media captain from our team went to Lillehammer to explore the MICE potential of the destination. The social media captain helps and supports those planners who are not so familiar with social media communication, so the concept for these innovative famtrips embraces all planners – nobody should be scared off participating. In total the group produced 35 posts in Instagram, 33 in Facebook, 24 on twitter and 3 Blogposts edited by the social media captain.

When meeting planners write and comment about their own experiences this is very interesting to their colleagues in the industry. By sharing all news in the planners’ own communities, tmf’s wide network of social media and social network channels plus distribution in our weekly e-mailings and on the MICE newsroom, information really spreads out well in the community. Blog posts about these famtrips rank number 1 in open rates in our weekly newsletters and in the newsroom!

Here you can follow the posts:

Facebook: tmf eventscout

Twitter: @tmf_eventscout

These channels have been installed to allow the use to the guests who do not wish to use their own channels. All posts are bundled here and then re-spread through various networks.

Ask us for more – we will be happy to design a great campaign for you!

IMEX gibt neue Partnerschaften mit VDR und AWMF bekannt

Der Ausrichter der internationalen Messe IMEX gibt zwei neue Kooperationen mit der „Association of German Travel Managers“ (VDR) und der „German Association of Scientific Medial Sociaties“ (AWMF) bekannt. VDR-Mitglieder werden voraussichtlich am „Exclusively Corporate @IMEX“-Event teilnehmen, das bereits 2013 einen großen Erfolg feierte. Die AWMF wird in einem Seminar Einblicke in das Thema der Besteuerung von Events geben. Die nächste IMEX findet auf dem Gelände der Messe Frankfurt GmbH vom 20. bis zum 22. Mai 2014 statt.

Quelle und weitere Informationen: DMM travel news

Airberlin erweitert Flugangebot nach Israel

Ab Sommer 2014 will die Fluggesellschaft airberlin ihr Reiseangebot nach Israel ausbauen. Mit fünf weiteren Flügen sollen dann wöchentlich 17 Mal Passagiere von Berlin, Düsseldorf, München und Wien nach Tel Aviv transportiert werden. Von den Flughäfen Berlin und Düsseldorf kommen damit je zwei Flüge hinzu, ab München sind es drei zusätzliche. Ab Wien stehen dem Reisenden drei Nonstop-Flüge nach Tel Aviv zur Verfügung.

Quelle und weitere Informationen: DMM Travel

Professionelle Meetings in Freizeitparks

Club-Resorts, Ferien- und Freizeitparks bieten neben einem umfassenden und aufwendigen Unterhaltungsprogramm viel Raum für Meetings und Incentives. Deshalb werden sie immer beliebter bei Eventplanern, die Veranstaltungen der etwas besonderen Art organisieren. Das große Plus der meisten Freizeitparks ist, dass sie gemeinsame Dinner und Teambuilding-Aktivitäten in einmaligen Themenwelten ermöglichen. Viele Parkanlagen verfügen auch über Unterkünfte und ausreichend Parkplätze.

Quelle und weitere Informationen: BizTravel


Serviced Apartments, eine lukrative Nische

Serviced Apartments sind vollständig eingerichtete Wohnungen, die – im Vergleich zu einem Hotel – mehr Abwechslung, Individualität und Platz zu insgesamt geringeren Kosten bieten. Das Angebot ist besonders für Dauergäste und Vielreisende mit einem Mindestaufenthalt von vier Nächten lukrativ. Seit 2003 hat sich die Zahl der Anlagen auf 500 mehr als verdoppelt, aktuell werden rund 22.000 Apartments gezählt, Tendenz steigend. Vorwiegend internationale Anbieter präsentieren in Deutschland ihre Konzepte und verschaffen dem Trend zu einem globalen Erfolg. Ein künftiges Sigel soll im Angebots-Dschungel mehr Einheitlichkeit schaffen.

Quelle und weitere Informationen: BizTravel

Business Travel Award to be presented on 20th of January

As a fresh start of the year 2014 for event planners, the Business Travel Award will be handed over on the 20th of January in the Great Room of London’s Grosvenor House on Park Lane. A group of independent experienced judgers will chose among successful consultants, journalists and buyers to find the next awardees. Coming along with the citation, there will be the gala evening including an entertainment programme and an after-show party. The gala festivity is very popular and one of the highlights of the business travel calendar.

Sources and more information: Buyingbusinesstravel


Lago d’Orta, the little sister of Lago Maggiore

Picturesque Isola di San Giulio. Copyright: LMMI

With a size of 18 square kilometres Lago d’Orta is the little sister of Lago Maggiore which is nearly twelve times bigger and lies a car drive of 20 minutes eastwards. The pearl in the region of Piedmont convinces visitors with its cultural treasuries. The lake elongates from south to north and is surrounded by a tremendous landscape with rare villages. In the biggest village Omegna at the northern end of the lake you can find festivals and self-made kitchenware. The Lago d’Orta area features various meetings facilities in its charming ancient village Orta San Giulio.

Directly at the coast in San Giulio the prestigious four-star San Rocco Hotel presents a panoramic view over the shores over the magical Piedmontese lake. Eventplanners can work with the event facilities of eight meeting rooms, the biggest one offers an area of 31 square meters. The hotel has altogether 80 guest rooms. Villa Crespi in the east of the village is remarkably smaller (with 14 guest rooms) but does also feature a very high luxury standard and full equipment of a meeting room for 25 attendees. In the surroundings, there are plenty team building activities possible like golf playing, rafting, horse riding, water-skiing, tennis playing or wine cellars tour.

Four minutes of car driving towards north you find the Hotel l’Approdo in the area of little coast-village Pettenasco. The hotel has 48 rooms in a homey and friendly atmosphere and a modern meeting room for 50 people. The Omnidiet is located on half way towards Lago Maggiore, enclosed by untouched nature. The hotel has top wellness services and hosts festivals, seminars and meetings.

Special sightseeing spot is Sacro Monte of Orta, a religious complex rich in art and architecture including charming chapels and spiralling paths. It was founded more than 400 years ago on the hill above Orta San Giulio on the east coast of the lake. The village full of aristocratic buildings and narrow cobbled streets lies on the languet shaped like a miniature peninsula that extends into the lake. From the near harbour you can reach the beloved Isola di San Giulio via a few minutes of boat trip.

The Lago d’Orta is about 40 kilometer away from the next international airport Milan Malpensa.

Sources and more information: LMMI: Sacro Monte , LMMI: Lago d’Orta, M&C

For more information about the Lago Maggiore Meeting Industry visit or

Your contact at tmf for any questions or queries you may have about the Lago Maggiore region as a MICE destination is Susanne Hertenberger, E-mail:, Tel: 0049 (0)931 9002 110

Cintermex, one of the biggest international convention centers in Mexico

Cintermex International Convention Center is one of the biggest and most important venues in Mexico. It is located in the south of the city of Monterrey, an important industrial center being also the third largest city in the country and the birthplace of ecotourism.

The Convention Center provides a very high standard for technique in altogether 27 meeting rooms, two foyers and six exhibition halls. The halls show up with a meeting capacity from 2.600 to 3.500 square metres, each of them hosting at least 2.700 attendees. The biggest area, hall A, houses a maximum of 3.550 guests. Being a symbol of Monterrey, the building shows up with an impressive architecture. It is a major impact on the tourism and meeting industry. Recently, Cintermex has announced to finally start its expansion project, including constructions in the parking tower, the corridors and the meeting area. The costs are estimated at approximately 41 million Euro. Cintermex hosts more than 600 events and 4 million visitors per year. One of the next big events will be the Green World Expo, starting on 23rd of November and featuring waste management issues.

Since its building in 1991, the number of hotel rooms in the city have increased from 2.000 up to 12.000. Three of the best accommodation choices, in the surroundings of the Convention Center, are Holliday Inn Parque Fundidora, Antaris Cintermex and Fiesta Americana Centro Monterrey. The four star hotel Holliday Inn lies nine walking minutes northwest from the Center. On eight floors you find 206 guest rooms, two restaurants and a private parking area. The five-storied Antaris Cintermex with 146 guest rooms is two walking minutes from the complex away. The five star Fiesta Americana is 3.3 kilometre or nine driving minutes away from Centromex. It has nine floors and 207 guest rooms.

The Convention Center is located within the complex Fundidora Park, a place combining history, cultural venues, entertainment and nature, being surrounded by gardens, plazas, walkways, fountains and the Santa Lucia. It is perfectly connected to the city’s infrastructure. The next international airport General Mariano Escobedo lies 25 minutes of car driving eastwards away.

Sources and more information: Cintermex, CVent, Mexico Tourism Board

For more information about Mexico’s Meeting Industry visit Mexico Tourism Boards official meetings website. You can also read more about Mexico as a MICE destination in our tmf Newsroom.

Your contact at tmf for any questions or queries you may have about Mexico’s Meeting Industry is Susanne Hertenberger, E-mail:, Tel: 0049 (0)931 9002 110