Communication in social media and blogs – does it really get out to the planners in the meetings industry? We see various campaigns hitting the market which claim to be MICE campaigns. There mostly travel bloggers are invited to write about the destination. Can anybody let me know what a travel blogger will understand of the needs of a meeting planner? Nothing I guess…. the only relevant content producers in such a campaign are meeting planners themselves… we are pondering over this quite a while and have created the Roadtrip to Norway campaign and the tmf-eventscout concept, which both follow the same line: bring planners into a destination and make sure they have interesting things to tell!
Here are some results of the latest roadtrip to Norway from Feb 27 to March 2: Four German event planners plus a social media captain from our team went to Lillehammer to explore the MICE potential of the destination. The social media captain helps and supports those planners who are not so familiar with social media communication, so the concept for these innovative famtrips embraces all planners – nobody should be scared off participating. In total the group produced 35 posts in Instagram, 33 in Facebook, 24 on twitter and 3 Blogposts edited by the social media captain.
When meeting planners write and comment about their own experiences this is very interesting to their colleagues in the industry. By sharing all news in the planners’ own communities, tmf’s wide network of social media and social network channels plus distribution in our weekly e-mailings and on the MICE newsroom, information really spreads out well in the community. Blog posts about these famtrips rank number 1 in open rates in our weekly newsletters and in the newsroom!
Here you can follow the posts:
Facebook: tmf eventscout
These channels have been installed to allow the use to the guests who do not wish to use their own channels. All posts are bundled here and then re-spread through various networks.
Ask us for more – we will be happy to design a great campaign for you!