How can social media campaigns work in the meetings market?

Communication in social media and blogs – does it really get out to the planners in the meetings industry? We see various campaigns hitting the market which claim to be MICE campaigns. There mostly travel bloggers are invited to write about the destination. Can anybody let me know what a travel blogger will understand of the needs of a meeting planner? Nothing I guess…. the only relevant content producers in such a campaign are meeting planners themselves… we are pondering over this quite a while and have created the Roadtrip to Norway campaign and the tmf-eventscout concept, which both follow the same line: bring planners into a destination and make sure they have interesting things to tell!

Here are some results of the latest roadtrip to Norway from Feb 27 to March 2: Four German event planners plus a social media captain from our team went to Lillehammer to explore the MICE potential of the destination. The social media captain helps and supports those planners who are not so familiar with social media communication, so the concept for these innovative famtrips embraces all planners – nobody should be scared off participating. In total the group produced 35 posts in Instagram, 33 in Facebook, 24 on twitter and 3 Blogposts edited by the social media captain.

When meeting planners write and comment about their own experiences this is very interesting to their colleagues in the industry. By sharing all news in the planners’ own communities, tmf’s wide network of social media and social network channels plus distribution in our weekly e-mailings and on the MICE newsroom, information really spreads out well in the community. Blog posts about these famtrips rank number 1 in open rates in our weekly newsletters and in the newsroom!

Here you can follow the posts:

Facebook: tmf eventscout

Twitter: @tmf_eventscout

These channels have been installed to allow the use to the guests who do not wish to use their own channels. All posts are bundled here and then re-spread through various networks.

Ask us for more – we will be happy to design a great campaign for you!

IMEX gibt neue Partnerschaften mit VDR und AWMF bekannt

Der Ausrichter der internationalen Messe IMEX gibt zwei neue Kooperationen mit der „Association of German Travel Managers“ (VDR) und der „German Association of Scientific Medial Sociaties“ (AWMF) bekannt. VDR-Mitglieder werden voraussichtlich am „Exclusively Corporate @IMEX“-Event teilnehmen, das bereits 2013 einen großen Erfolg feierte. Die AWMF wird in einem Seminar Einblicke in das Thema der Besteuerung von Events geben. Die nächste IMEX findet auf dem Gelände der Messe Frankfurt GmbH vom 20. bis zum 22. Mai 2014 statt.

Quelle und weitere Informationen: DMM travel news

Airberlin erweitert Flugangebot nach Israel

Ab Sommer 2014 will die Fluggesellschaft airberlin ihr Reiseangebot nach Israel ausbauen. Mit fünf weiteren Flügen sollen dann wöchentlich 17 Mal Passagiere von Berlin, Düsseldorf, München und Wien nach Tel Aviv transportiert werden. Von den Flughäfen Berlin und Düsseldorf kommen damit je zwei Flüge hinzu, ab München sind es drei zusätzliche. Ab Wien stehen dem Reisenden drei Nonstop-Flüge nach Tel Aviv zur Verfügung.

Quelle und weitere Informationen: DMM Travel

Professionelle Meetings in Freizeitparks

Club-Resorts, Ferien- und Freizeitparks bieten neben einem umfassenden und aufwendigen Unterhaltungsprogramm viel Raum für Meetings und Incentives. Deshalb werden sie immer beliebter bei Eventplanern, die Veranstaltungen der etwas besonderen Art organisieren. Das große Plus der meisten Freizeitparks ist, dass sie gemeinsame Dinner und Teambuilding-Aktivitäten in einmaligen Themenwelten ermöglichen. Viele Parkanlagen verfügen auch über Unterkünfte und ausreichend Parkplätze.

Quelle und weitere Informationen: BizTravel


Serviced Apartments, eine lukrative Nische

Serviced Apartments sind vollständig eingerichtete Wohnungen, die – im Vergleich zu einem Hotel – mehr Abwechslung, Individualität und Platz zu insgesamt geringeren Kosten bieten. Das Angebot ist besonders für Dauergäste und Vielreisende mit einem Mindestaufenthalt von vier Nächten lukrativ. Seit 2003 hat sich die Zahl der Anlagen auf 500 mehr als verdoppelt, aktuell werden rund 22.000 Apartments gezählt, Tendenz steigend. Vorwiegend internationale Anbieter präsentieren in Deutschland ihre Konzepte und verschaffen dem Trend zu einem globalen Erfolg. Ein künftiges Sigel soll im Angebots-Dschungel mehr Einheitlichkeit schaffen.

Quelle und weitere Informationen: BizTravel

Business Travel Award to be presented on 20th of January

As a fresh start of the year 2014 for event planners, the Business Travel Award will be handed over on the 20th of January in the Great Room of London’s Grosvenor House on Park Lane. A group of independent experienced judgers will chose among successful consultants, journalists and buyers to find the next awardees. Coming along with the citation, there will be the gala evening including an entertainment programme and an after-show party. The gala festivity is very popular and one of the highlights of the business travel calendar.

Sources and more information: Buyingbusinesstravel


Lago d’Orta, the little sister of Lago Maggiore

Picturesque Isola di San Giulio. Copyright: LMMI

With a size of 18 square kilometres Lago d’Orta is the little sister of Lago Maggiore which is nearly twelve times bigger and lies a car drive of 20 minutes eastwards. The pearl in the region of Piedmont convinces visitors with its cultural treasuries. The lake elongates from south to north and is surrounded by a tremendous landscape with rare villages. In the biggest village Omegna at the northern end of the lake you can find festivals and self-made kitchenware. The Lago d’Orta area features various meetings facilities in its charming ancient village Orta San Giulio.

Directly at the coast in San Giulio the prestigious four-star San Rocco Hotel presents a panoramic view over the shores over the magical Piedmontese lake. Eventplanners can work with the event facilities of eight meeting rooms, the biggest one offers an area of 31 square meters. The hotel has altogether 80 guest rooms. Villa Crespi in the east of the village is remarkably smaller (with 14 guest rooms) but does also feature a very high luxury standard and full equipment of a meeting room for 25 attendees. In the surroundings, there are plenty team building activities possible like golf playing, rafting, horse riding, water-skiing, tennis playing or wine cellars tour.

Four minutes of car driving towards north you find the Hotel l’Approdo in the area of little coast-village Pettenasco. The hotel has 48 rooms in a homey and friendly atmosphere and a modern meeting room for 50 people. The Omnidiet is located on half way towards Lago Maggiore, enclosed by untouched nature. The hotel has top wellness services and hosts festivals, seminars and meetings.

Special sightseeing spot is Sacro Monte of Orta, a religious complex rich in art and architecture including charming chapels and spiralling paths. It was founded more than 400 years ago on the hill above Orta San Giulio on the east coast of the lake. The village full of aristocratic buildings and narrow cobbled streets lies on the languet shaped like a miniature peninsula that extends into the lake. From the near harbour you can reach the beloved Isola di San Giulio via a few minutes of boat trip.

The Lago d’Orta is about 40 kilometer away from the next international airport Milan Malpensa.

Sources and more information: LMMI: Sacro Monte , LMMI: Lago d’Orta, M&C

For more information about the Lago Maggiore Meeting Industry visit or

Your contact at tmf for any questions or queries you may have about the Lago Maggiore region as a MICE destination is Susanne Hertenberger, E-mail:, Tel: 0049 (0)931 9002 110

Cintermex, one of the biggest international convention centers in Mexico

Cintermex International Convention Center is one of the biggest and most important venues in Mexico. It is located in the south of the city of Monterrey, an important industrial center being also the third largest city in the country and the birthplace of ecotourism.

The Convention Center provides a very high standard for technique in altogether 27 meeting rooms, two foyers and six exhibition halls. The halls show up with a meeting capacity from 2.600 to 3.500 square metres, each of them hosting at least 2.700 attendees. The biggest area, hall A, houses a maximum of 3.550 guests. Being a symbol of Monterrey, the building shows up with an impressive architecture. It is a major impact on the tourism and meeting industry. Recently, Cintermex has announced to finally start its expansion project, including constructions in the parking tower, the corridors and the meeting area. The costs are estimated at approximately 41 million Euro. Cintermex hosts more than 600 events and 4 million visitors per year. One of the next big events will be the Green World Expo, starting on 23rd of November and featuring waste management issues.

Since its building in 1991, the number of hotel rooms in the city have increased from 2.000 up to 12.000. Three of the best accommodation choices, in the surroundings of the Convention Center, are Holliday Inn Parque Fundidora, Antaris Cintermex and Fiesta Americana Centro Monterrey. The four star hotel Holliday Inn lies nine walking minutes northwest from the Center. On eight floors you find 206 guest rooms, two restaurants and a private parking area. The five-storied Antaris Cintermex with 146 guest rooms is two walking minutes from the complex away. The five star Fiesta Americana is 3.3 kilometre or nine driving minutes away from Centromex. It has nine floors and 207 guest rooms.

The Convention Center is located within the complex Fundidora Park, a place combining history, cultural venues, entertainment and nature, being surrounded by gardens, plazas, walkways, fountains and the Santa Lucia. It is perfectly connected to the city’s infrastructure. The next international airport General Mariano Escobedo lies 25 minutes of car driving eastwards away.

Sources and more information: Cintermex, CVent, Mexico Tourism Board

For more information about Mexico’s Meeting Industry visit Mexico Tourism Boards official meetings website. You can also read more about Mexico as a MICE destination in our tmf Newsroom.

Your contact at tmf for any questions or queries you may have about Mexico’s Meeting Industry is Susanne Hertenberger, E-mail:, Tel: 0049 (0)931 9002 110

Taiwan Convention & Exhibition Association at EIBTM 2013

We would like to introduce to you another co-sponsor of our “tmf connect” event at EIBTM 2013, the Taiwan Convention & Exhibition Association:

Taiwan Convention & Exhibition Association was founded in 1991 in response to the need for an efficient convention and exhibition coordination association. TCEA has hence become the most distinguished and the only association in comprising with full spectrum of professionals in organizing and handling international events, and works closely with relevant government agencies in actively promoting Taiwan’s MICE industry.

Further, TCEA is currently participating annually in four incentive and meeting exhibitions, namely: AIME, IMEX, IT&CMA, and EIBTM entrusted by the Taiwan Tourism Bureau. TCEA is an association member of UFI and AFECA and is the most prominent facilitator for members in exploring MICE business opportunities internationally, dedicated to promoting Taiwan’s tourism and meeting environment and policies.

Our members represent a vast cross section of the MICE industry including government Tourism Bureau, city governments, colleges, convention & exhibition centers, travel & management companies, professional conference & exhibition organizers and contractors, meeting information & technical specialists, hotels, and airlines, etc. So far we have 81 members in total.

Our Mission & Vision:

- Promote Taiwan’s MICE industry.
- Consolidate service sectors surrounding MICE.
- Collect, exchange, and disseminate information on MICE internationally
- Enhance the quality of MICE
- Explore international resources for Taiwan’s MICE industry
- Upgrade the international image of Taiwan’s MICE industry
- Train MICE professionals
- Participate in MICE related organizations.

Along with TCEA, you can also meet representatives of the DMC GIS Group and the Landis Hotel Taipei at the “tmf connect” event on Tuesday, November 19, after the show. For more information, the logos will guide you to their official websites.






Your contact at EIBTM:

Ms. Sandra Tung / Project Coordinator
Taiwan Convention & Exhibition Association
Phone: 886-2-8789-0220 ext 23

Best choice for large events in Mexico: Centro Banamex

Being the capital city of the country, Mexico City offers plenty meeting possibilities. With a hotel number of 117, with altogether nearly 20.000 sleeping rooms and an exhibition area of 32.000 square meter, the city is a very appropriate location for your event. Its largest Convention Center offers a meeting space of 10.000 square meter, this is almost one third of the total capacity of the capital: The Centro Banamex is the leading exhibition center in Latin America and an ideal venue for big and international events for up to 50.000 people. It hosts international events like the Expo Cihac, an important trade exhibition in the construction industry, and the International Congress Public Image. The largest event has been XVII International AIDS Conference in 2008 with 24.000 delegates.

Exterior View on Centro Banamex

Built in 2002, the modern Convention Center comes up with four exhibition halls with a total room capacity of 34.000 square meter. There are plenty other rooms, also equipped with high leveled techniqual standards and ideal for smaller events. Each year 790 events in average are held in this location, drawing more than two million visitors.

It’s the only Convention Center worldwide with hippodrome, game halls and a children’s theme park. The building is remarkably flexible with a high number of entertaining options, a huge parking area and an excellent service for food and drinks. The Center attaches great importance to sustainability. Due to the huge windows that let in natural sunlight and heat, the building consumpts less energy.

The Banamex got awarded as “Best Convention Center in Mexico” several times since 2003 by the magazine Destinos & Convenciones. Within the range of five kilometres, you will find a huge amount of hotel possibilities. A car drive of 10 minutes away, you reach the luxury hotel Hyatt regency with 755 guest rooms and the modern Marriott Hotel with almost 300 rooms on 26 floors. Banamex lies in the West of the city and has an excellent connection to the infrastructure. The International Airport of Mexico City (AICM) can be reached by a 45 minutes drive.

The Centro Banamex will be at the EIBTM 2013 in Barcelona along with Mexico Tourism Board, sharing the same stand K60.

Interior View of the Convention Center

Decoration for a major event. Copyright of the pictures: Website Centro Banamex

Sources and more information: CVent, Centrobanamex, information on EIBTM

For more information about Mexico’s Meeting Industry visit Mexico Tourism Boards official meetings website. You can also read more about Mexico as a MICE destination in our tmf Newsroom.

Your contact at tmf for any questions or queries you may have about Mexico’s Meeting Industry is Susanne Hertenberger, E-mail:, Tel: 0049 (0)931 9002 110