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MCE CEE 2013 – an inspirational conference for inspirational people

February 12, 2013 By Leave a Comment

MCE CEE 2013, the annual MCE CEE Event for Central & Eastern Europe, began in style on Sunday (10.02) evening. A welcome cocktail party and gala dinner at the conference venue, the wonderful Corinthia Hotel in Budapest, Hungary, created networking opportunities in a relaxed ambience for participants.

European Congress, the organizers of the event together with the Hungarian Convention Bureau, has outdone itself this year. The exclusive MCE CEE 2013 conference program is even better than 2012. Providing further insights into the CEE and CIS regions, it is jammed full of networking opportunities, top keynote speakers and offers more destinations; more Solution Providers; quality MICE services within Central & Eastern Europe and more qualified and screened Hosted Buyers interested in making use of the potential the CEE region offers. Match-made one-to-one business meetings form the core of the event.

Participants were greeted by the inspirational branding expert Ilan Geva, Congress Chairman, at the official opening on Monday morning. Other informational and motivational speeches were given by Krzysztof Celuch, MPI International, Poland Convention Bureau (POL), Jonathan Bradshaw (UK), Jackie Mulligan, MPI (UK) and William Thomson, Gallus Events (ES) on topics from CEE solutions to Corporate Social Responsibility.

Those who attended the conference this year will no doubt go home tomorrow (13.02) full of new ideas and inspiration, with a lot of new contacts and many of them will already be looking forward to the MCE CEE 2014. The congress has become a “must-attend event” in the promotional calendar of destination marketing organizations and regional service providers as well as worldwide planners.

For more information please visit the Europe Congress website or alternatively contact us at tmf: s.lotze@tmf-dialogue.com, 0049-89-330 567 77

Filed Under: Informationen fur Eventplaner, MCE CEE, News Tagged With: , , ,

3rd edition of MCE CEE takes place in Budapest in February 2013 – A quality-end event focusing on Central & Eastern European MICE destinations

October 23, 2012 By Leave a Comment

Prague, October 2012: Budapest, the Hungarian capital – being a perfect example for an inspiring meeting destination by itself – is scheduled to host the 3rd MCE CEE Event organized by Europe Congress from 10 to 12 February 2013. The successful event concept is explained easily: handpicked planners from leading European agencies, corporate companies and large international associations discover the increasing number of fine quality conference and incentive facilities in Central and Eastern European destinations. Pre-scheduled meetings combined with lectures and networking events help to establish business relationships. The event commits to high quality standards and fills the niche of a smart, exclusive and thoroughly considered networking event for the MICE industry.

Representatives from DMCs, PCOs, Event Management Companies, Convention Bureaus, Hotels, Hotel Chains, and Airlines etc. are ready to welcome up to 150 meeting and incentive planners in the exclusive environment of the 5-star Corinthia Grand Royal in Budapest – a truly great setting as it combines historic opulence with the finest luxury of modern times.

With its high service level and competitive cost, the MCE CEE Event has developed into a “must-attend event” in the promotional calendar of destination marketing organizations, regional service providers as well as planners. All are invited to join the Event and benefit from the exclusive approach. “We want the Event to be brain active and progressively result oriented: This is why one-to-one meetings are more appropriate to us than a common exhibition concept. We want to create a maximum ROI – both for the providers as well as for the planners” says Alain Pallas, CEO of the organizer Europe Congress. “Living and working in the MICE environment and in the CEE region for over 10 years has shown significant unawareness about the increased service level, the number of available new and purpose built meeting and congress venues, increased flight destinations and inspirational incentive solutions. This incredible potential is all ready to be taken advantage of. Statistics show that a large percentage of Western European event planners rather choose the same destinations over and over again instead of experiencing the high value for money provided by new and upcoming providers and destinations within the CEE.”

CEE Convention Bureaus and Providers will come, among others, from Germany, Czech Republic, Croatia, Serbia, Hungary, Russia, Poland, Austria, Turkey, Greece, the Baltic countries, etc. In 2011 (the pilot version) and in 2012 the Event took place in Prague, Czech Republic. To showcase the regions jewels to the attending planners and to highlight the regional promotional concept, the Event now moves into a more rotating format towards different CEE destinations.

In 2013 the Event agenda will provide guaranteed one-to-one meetings, presentations of leading industry experts, a great welcome party and elegant gala dinners. Pre- and post-tours to familiarize with the choice of inspirational programs complete the offer. Suppliers from the CEE and planners from all over Europe are invited to join the Event.

The registration process has been opened currently on the following website.
For more information please visit the website of Europe Congress.

Press Contact: Europe Congress
c/o piranha presse & pr GmbH
Barbara Raff
Phone: +49 (0)89 330 567 61 / E-Mail: b.raff@piranha-pr.de

MCE CEE Event 2013
Fact Sheet
Date
10.-12. February 2013
Place
Corinthia Grand Royal Hotel
Budapest, Hungary
Key Benefits
  • Exclusivity: participation by invitation only
  • Limited to 300 selected industry decision makers to ensure efficiency and business success
  • Pre-qualified buyers from leading companies in the market
  • Changing congress location promoting CEE destinations
Participating Countries
Austria, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Germany, Greece, Hungary, Latvia, Lithuania, Montenegro, Poland, Romania, Republic of Macedonia, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine
Agenda and Program
  • Pre-scheduled and match-made one-to-one meetings
  • Elegant networking events in an inspiring environment
  • Conference Program addressing hot industry topics
  • Incentive event as side-program
  • Two gala dinners in top class venues
  • Pre-and post-hosted familiarization tours increase the MICE knowledge of the buyers
Expected number of visitors
  • 120-150 buyers
  • 15-20 media
  • 100-120 participants from CEE Convention Bureaus and Solution Providers
  • 15-20 speakers and VIP’s
Host
Europe CongressPhone: +420 226 804 080E-Mail: a.pallas@europecongress.comwww.europecongress.com

Press Contact: Europe Congress
c/o piranha presse & pr GmbH
Barbara Raff
Phone: +49 (0)89 330 567 61 / E-Mail: b.raff@piranha-pr.de

Filed Under: Press Releases Archive, Pressemeldungen Tagged With: , , , ,

Destination marketing can be so creative!

September 13, 2012 By Leave a Comment

Content marketing, lesson 1:  sourcing is an art!

In order to create content you need to source information. If your content is very complex, like it is in destinations, how would you do that? A destination has so much information to offer and you have different key topics or themes that you want to cover.. let us take Gastronomy as an example: there are great chefs, new restaurants, concepts, trends, drinks and wine and many more. All this attracts a lot of interest for visitors and pulls readers to your information. Readers that find your content interesting and relevant and who come and visit your information repeatedly and finally get animated to travel to your destination.

The question is: if you do not want to spend all your /your team’s time on google, how do you source and track this information and especially, how do you then process it further to make proper blog posts, press releases and other publications in social media networks and build up communities?

After  having worked with new concepts in newsrooms and content marketing, we are by now turning into specialists for sourcing – which is really like detective work at times.  Researching sources that fit in the theme, creating lists and then using several tools to collect the news flow coming from these sources. If you do not put attention, you are swamped with information in no time. It needs committment and system to observe the sources and evaluate if they are worth to be followed – some produce interesting stuff, others produce only crap, which you would not want to serve to our readers and visitors of our social media accounts and newsrooms.

An example, again from gastronomy:

You find a great blog, describing a new chef in Mexico City. This particular chef has been Michelin Star awarded and focuses on Mexican cuisine and typical old-fashioned Mexican food supplies which he shops at farmers markets outside Mexico city. Now that concept is exciting for visitors interested in exploring Mexico’s food on a hitherto unknown level of quality. By reading about this chef, you identify links to a slow food group that describes the typical Mexican vegetables and dishes. Now these go well with Tequila. There are Tequila brands which actively promote and from there you can source a barkeeper and some recipes for drinks. And on and on.

And what do you do with all of this? You have to collect it in a system, view it and build stories from that information. The stories you can gather in a newsroom on the destination, which could present the topic of gastronomy in a dynamic, interactive and sharing way. Support the topic with social media campaigns and pool all blogs, posts, links, in a gastronomy „department“ on that newsroom.

Well. You need 5 people to just do the sourcing for one topic like that in one language – not to speak of global communication in several languages.

tmf dialogue marketing has developed a genius method to provide sourcing service.  We think content and we have a lot of fantasy, which offers opportunities that destinations are not yet making use of.

Remember: destination content marketing  can be so creative!

Filed Under: Education and Motivation, social media destination marketing, Social media trends, tmf/piranha expert blog Tagged With: , , , , ,

12. World Leisure Congress 2012 erstmalig in Italien

September 3, 2012 By Leave a Comment

Die World Leisure Organization wird Ihren zwölften World Leisure Congress vom 30. September bis 3. Oktober 2012 im Palacongressi di Rimini abhalten. Das diesjährige Thema „Transforming City, Transforming Leisure“ beleuchtet die Entwicklung von Großstädten im Hinblick auf Nachhaltigkeit, sozio-kulturelle Entwicklungen und das Interesse an steigender Lebensqualität. Nach Korea im Jahr 2010 ist der Kongress, der alle zwei Jahre stattfindet, das erste Mal in Italien zu Gast. (Natascha Langhein)

Lesen Sie hier mehr über den World Leisure Congress.

Weitere Informationen zu Ihren Möglichkeiten für Meetings, Incentives, Kongresse und Events in Rimini finden Sie hier: www.riminiconvention.it oder hier www.riminipalacongressi.it.

 Ihr Rimini-Team bei der tmf dialogmarketing GmbH:

Natascha Langhein, n.langhein@tmf-dialogue.com , Telefon: 089-330567-80

Filed Under: News Archive, Rimini, Uncategorized Tagged With: , ,

New service: Social media planning & content marketing workshops for DMOs

June 12, 2012 By Leave a Comment

We can help you to offer a new valuable service for your organisation and your destination partners in the exciting fields of social media and content marketing!

As from August 2012 tmf dialogue marketing and Crossmint BV will offer one-day Social Media Planning & Content Marketing Workshops around the world for organisations and people working in PR, marketing & sales of DMOs, CVBs, tourist offices, PCOs, DMCs.

We will train participants how to plan for success by strategically integrating social media and content marketing in their pr-, marketing- & sales- processes in order to attract, acquire, and engage a clearly defined and understood target audience to their destination.

We would very much like to organise workshops with you for your partners on location! The model is that we agree a price per participant with you and you can determine the final fee (including your won costs) and select a venue. If we can give more than one workshop we can of course reduce the costs per visit. Participants will get a free copy of one of the latest books about social media & content marketing, worksheets and slides of the presentation.

The following subjects will be presented:

  • Social Media and Content Marketing for Destinations?
  • Mapping Present Status/Social Media Level
  • Defining online PR, Marketing and Sales Goals
  • Listening to Others: Social Media Monitoring
  • Determine ‘Tone of Voice’/Online Value Proposition
  • Setting up the Social Media Tactical Plan
  • Creating a Content Strategy & Plan
  • Focusing on the Right Content for the Right Marketing Channels
  • The Tools of Content Marketing
  • Embedding the Plan in the Organisation
  • Measuring return-on-investment and Adjusting

Workshop moderators 

Nicolaas Pereboom
Managing director of Crossmint BV, development of Destination Information & Content Marketing Web Platforms and social media services for DMOs, MICE, tourism and hospitality.

 

 Johanna Fischer
Managing director of tmf dialogue marketing with many years of experience in the global outbound meetings and incentive markets. Speaker on MICE- and tourism-related PR content- and dialogue marketing topics and new ways of managing destination focussed news and content.

Please contact me for further information:

e-mail: j.fischer@tmf-dialogue.com, phone: +49-(0)89 330 567 75.

With best regards,

Johanna Fischer

Filed Under: social media destination marketing, Social media trends, tmf/piranha expert blog Tagged With: , , , , , , ,

Excited to see you at IMEX in Frankfurt next week! #imex12

May 18, 2012 By Leave a Comment

So many things to get ready for IMEX! And never enough time…. This is one of the busiest periods of the year for us – and for many of you as well, I suppose. tmf dialogue marketing is – as a strategic partner of IMEX Frankfurt – involved in a lot of activities and projects around IMEX. We organise quite a few seminars, campfire and presentations around our work and for our clients  http://tmfimex.wordpress.com/events-of-our-clients-and-partners/ and we encourage you to join one or – even better – all of them. In particular the campfire and the mini seminar on content marketing is going to be very interesting! After all, we have launched a functionality for the provision of a series of new services based on a unique content marketing platform! This webservice has been particularly developed for pr and marketing purposes jointly with our co-operation partner Crossmint from Maastricht, The Netherlands. So this is exciting stuff and unmatched in the industry to date. Nicolaas will be present and will share in the seminars and many meetings! He is the one who knows it all about social media and their relevance to our business!

Our stand number is G 480 and a great part of our team will be present during all 3 days. I am particularly happy that Karishma Hundalani, our partner from India will come for the first time to Frankfurt, together with a group of corporate hosted buyers from India. She will hold a mini seminar about the Indian market and ad some findings at our big mmm – MICE market monitor presentation on Wednesday morning. It is early – at 8.30 – but worth it! You will learn about trends and some key factors in the German-speaking, European, Russian and Indian MICE markets. So you have some mature and some emerging markets covered! Olga Mugatina of R&C research, our partner from St. Petersburg in Russia is responsible for the Russian part and we are all happy that we can offer you neutral and industry-relevant information about the Russian meetings market. Of course you can order both reports, just send back the form and you will receive the pdf report. http://tmfmmm.wordpress.com/

After IMEX you will also find the executive summaries on the mmm website.

So, I hope to meet you – if in an appointment or on the isle or at one of the many events or the gala dinner! Happy IMEX and hopefully a lot of sun next week! 

tmf dialogue marketing matches new content marketing services with excellent personal contacts in key markets through a sophisticated mix of live communication, media and pr work, lead generation and sales support and state-of-the-art Web 2.0 social media marketing solutions for multi-channel content publishing.

See you on stand G480!

Filed Under: Best practise, Market research meetings industry, social media destination marketing, Social media trends, tmf/piranha expert blog Tagged With: , , , , , , , , ,

Social media @ IMEX 2012 – beyond Twitter, hashtags, Facebook and likes #imex12

May 18, 2012 By Leave a Comment

How can destinations and congress/event organisers improve marketing, add value and save costs through new media?

Here are some suggestions for DMOs (destination marketing organisations):

  1. Train your partners (hotels, DMCs, venues etc.) on how to produce and strategize information and other content (texts, videos, photos, tweets, likes, etc.)
  2. Integrate all information and content in your destination news stream
  3. Communicate and distribute this content to your target groups
  4. Use all channels including online newsrooms and traditional email concepts
  5. Monitor dialogues, conversations and online mentions
  6. Create a continuous flow of interesting news and rich information
  7. Create added value for your target groups through dynamic news distribution
  8. Involve your partners in producing and maintaining content
  9. Allow partners to manage their own content on a central and social media enabled destination website
  10. Use online content for offline print (database publishing/web-to-print)

Nicolaas Pereboom and myself will be happy to discuss those and more options with you at IMEX! You are also invited to join either the campfire session on Tuesday at 2 pm and/or the mini seminar on content marketing in the MICE industry on Wednesday at 1.30 – here are the details: http://tmfimex.wordpress.com/events-of-our-clients-and-partners/

See you in Frankfurt next week! Visit us on stand G480.

Filed Under: Best practise, social media destination marketing, Social media trends, tmf/piranha expert blog Tagged With: , , , , , , , , , ,

Support needed for appointments at IMEX?

April 11, 2012 By Leave a Comment

In the next few days we will open an IMEX section on this website, where we will publish appointment opportunities and events of tmf clients. Access to the IMEX  section will be placed prominently and 2 e-mailings prior to IMEX will promote this information to German-speaking planners. We will also communicate all updates through our social media channels.

As a destination you can benefit from this and other service around IMEX  (help with receptions, press conferences, press releases, individual mailings etc.) contact Johanna at j.fischer@tmf-dialogue.com

Filed Under: Best practise, social media destination marketing Tagged With: , ,

How does the social media newsroom work for you?

March 9, 2012 By Leave a Comment

Together with our sister company piranha press & pr, we are happy to provide the first social media newsroom for the MICE industry – a both simple as well as pioneering presentation of all social media channels used by tmf dialogue marketing/ piranha for communication and the provision of content on behalf of the destinations and products that we represent for you.

The newsroom consists of “widgets” (“windows”) on different sections, like destination news or press releases.

What makes the newsroom so relevant for planers is an ongoing supply of real “news” (hence the name “newsroom”)which we select for you. Naturally this information is about “our” destinations but there is also general news on the industry – all available on one single spot.

 We then “curate” the information (add comments or explanations) or use them as background for “stories” in the section “Clients’ and Company News” or, for media, in the “press releases” section. With weekly digests we will also mail the most important news to planners, parallely with press briefings to media – and you can also subscribe for RSS Feeds of any widget.

 What we really like to encourage is that you actively communicate with us by commenting, asking questions, sharing views! So we can make this a real platform to communicate with you and deliver information and service that you need! We look forward to hear from you on one of the channels - blog, twitter, facebook, LinkedIn and what more :-) !

Filed Under: social media destination marketing, Uncategorized Tagged With: , , , , ,