Why is Ljubljana the perfect place for the meetings industry? Is there undiscovered potential in the city? We spoke with Tatjana Radovic, Congress Manager at Ljubljana Tourism & Convention Bureau, about these and further topics.

1. What do you consider to be Ljubljana’s biggest strengths as a meeting city?

Its compact size: Once delegates are in the city no transfers are really needed, as most of the meeting venues, hotels and points of interest are central and at a walking distance. The traffic-free downtown area blends with the picturesque Old Town, which functions as a cozy urban lounge along the riverbanks. That’s a first step to greening events in Ljubljana – European Green Capital 2016!

Quality meeting venues: In the wider region, no city of our size (286,000 residents out of 2,062,000 in Slovenia), offers two flexible and efficient convention centres close to many of the city hotels. The maximum plenary seating is 2,200, while among the convention hotels, which are well geared to welcome medium-sized to small meetings, the largest hall is for 800 persons.

An array of special event venues: More than a dozen attractive locations are found in the city centre, measured again by a short stroll. One of the most sought-after is the Ljubljana Castle, which reigns above the city. You are still on the green side of life!

The people & the destination bond: Clients underline that our “local professional team” of meeting industry providers is among our assets. Hope you will agree on that in the future.

2. The MICE market is an extremely competitive market – that calls for continual innovation and investment. Do you think Ljubljana has undiscovered potential?

I am convinced Ljubljana has an untapped potential and can be of appeal to meeting planners searching for new destinations with good infrastructure, very good value for money, high quality of life which is shared with visitors as well as authenticity. Not to forget the tasty gastronomy and surprising local wines!

Over the last decade, a number of venues have invested into the upgrade of their meeting and other facilities, to be aligned with modern functionality. Attention has been paid to the service aspect, too. At the general destination level, a visible development of tourist products has been running alongside. Ljubljana offers an array of diverse experiences and activities that can be incorporated into incentive or team building programmes. Moreover, in the radius of 50 km, the choice gets even ampler with the proximity of some major attractions in our country that are an added value to the genuine Ljubljana experience.

3. What would be the first thing you would show every visitor coming to Ljubljana?

That’s a hard question, since I am passionate about my city! However, on a clear day, I would first suggest to catch a view from the top – the Ljubljana Castle, which can be easily reached by funicular. From its belvedere tower a stunning 360◦ panorama of the city and its green surroundings unfolds, with the Alps as a backdrop to the north. But to be rewarded with all this beauty, one has to climb… I will not tell how many stairs 🙂

4. Could you describe Ljubljana in 3 words?

Vibrant, cozy, “hooked-on-culture”.
In a sentence: an elegant old lady with a young heartbeat.


Your contact at Ljubljana Tourism/Convention Bureau:
Tatjana Radovic
Congress Manager
tel. +386 1 306 45 84

Your contact at Slovenian Convention Bureau:
Miha Kovačič
tel. +386 1 569 1260

Your contact at tmf dialogue marketing:
Ulrike Kiesel
Project Manager Content & PR
tel. +49 (0)931 9002 114