Listed as a UNESCO heritage site, Florence is the Cradle of Renaissance. Not only does it capitalise on its fascinating history when enticing visitors from around the world, but is also constantly investing in its future as a meetings destination.

Florence Convention Bureau

This year will see the convention bureau celebrate its 20th anniversary and in the last five years, it has gone from strength to strength, registering a remarkable increase in the number of associate partners and winning pivotal events and international congresses. Thanks to its institutional relationships and the cooperation with the Firenze Fiera Congress and Exhibition Center, the convention bureau has been able to substantially increase its offer for delegates and congress organisers.

The Mugello area

A few kilometers from Florence, among the rolling hills, the tall cypress trees, and against the background of mountain peaks and passes, stretches the territory of the Mugello. Silent waters, a delightful countryside friendly, peaceful and hard-working people, healthy food, the places of the Medici, the historical villas, all to be found just outside Florence. History, culture, high quality service in a renewed relation with nature – these are the things the Mugello has to offer.
Lovers of healthy, simple and tasty food are invited to come to this part of Tuscany to discover not only the magnificent historical and architectonic landmarks in a setting of great natural beauty, but also traditional dishes and a variety of local produce that have maintained their authenticity to this day.
Mugello is very well knowned for the Mugello Circuit. Its length is 5.245 km (3.259 mi). It has 15 turns and a long straight and the circuit stadium stands have a capacity of 50,000. Grand Prix motorcycle racing host an annual event here, MotoGP and smaller classes. Also, the Deutsche Tourenwagen Masters hold an annual event. The track is property of Scuderia Ferrari which uses it for Formula One testing.

Also, a visit to Barberino Designer Outlet is the perfect opportunity to combine many activities of culture and entertainment with an unique shopping experience. Surrounded by the lovely scenery of Mugello, Barberino Designer Outlet is the perfect shopping destination: a beautiful setting close to Florence, with cafes and restaurants, children’s play area, free parking  and more than 100 boutiques.

Your contact at Firenze Convention Bureau for media:
Federica Prayer
Web Marketing & Communication
press@conventionbureau.it
+39 055 49 733 41

Your contact at Firenze Convention Bureau for event planners:
Eleonora Odorino
Corporate Events Developer & Sales Office
events@conventionbureau.it
+39 055 49 733 43

Your contact at tmf dialogue marketing:
Ulrike Kiesel
Project Manger Content & PR
u.kiesel@tmf-dialogue.com
+49 931 9002 114