An initiative of The Experiential Planner and conducted in association with European Cities Marketing (ECM), Experience Europe – The MICE Roadshow, is tmf India’s exclusive new offering that focuses on connecting Indian planners with various European destinations.

India’s ONLY Europe-focused platform for outbound MICE planners in India to directly connect with European destination authorities, hotels, venues, DMCs and more, the three-city roadshow, that visited Delhi NCR, Mumbai and Bengaluru from April 28 to 30, engaged various planners across the MICE, Event and Wedding Planning spectrum through 5 events – 3 business luncheons and 2 exclusive evening receptions.

Top Indian Corporates heaped praise on the unique roadshow, and its exciting format that promises to showcase the best of Europe’s MICE offering like NEVER BEFORE.

Speaking on the occasion, Ruchi Aggarwal, Director & India Lead – Partner Strategy & Marketing, Microsoft, said, “The Experience Europe MICE Roadshow is a unique experience where we have the best of Europe at our doorstep. As a corporate, it gave us a detailed look into unique destinations we could think about for our next MICE activity. Thank you tmf dialogue marketing and European Cities Marketing! We eagerly await more such initiatives.”

Commenting on the event, Ashish Sihare, AVP & Head – MICE, ICICI Prudential Life Insurance, said, “Platforms like the Experience Europe Roadshow are a great opportunity for corporates and planners to learn about new destinations and products in the International MICE space. I thank tmf dialogue marketing and European Cities Marketing for the great initiative.”

The show witnessed participation from across 12 European destinations. Partners included CVBs, Venues and DMCs, all looking to focus and cater to the Indian market and its growing MICE and destination-event potential. Over 250 planners in India attended the show.

The partners for the Roadshow were European Cities Marketing, Barcelona Convention Bureau, Bilbao Turismo & Convention Bureau, Switzerland Convention & Incentive Bureau, Vienna Convention Bureau, VisitBerlin Berlin Convention Office, Wonderful Copenhagen Convention Bureau, Zagreb Convention Bureau, Blue Marble Destination Services (Malta), Vega (Portugal), Polo Marco Experience (Europe) and Eventing Milan Milano Congressi.

The Experiential Planner is India’s leading focussed platform for MICE planners to connect with international destinations while European Cities Marketing (ECM) is a not for profit organisation dedicated to improving the competitiveness and performance of leading cities of Europe.

If you’re interested in registering for our next roadshow, The Experiential Planner MICE Roadshow (11-13th August, 2015), drop us a line at