Through the years, Villa Erba has consolidated its position as a highly sought after choice for premier events by automotive companies. The latest feather to its cap was hosting the Ducati Motorcycles Global Dealer Conference from 14th to 17th October 2017.

Veitshöchheim/Germany, 22 November 2017: Villa Erba on Lake Como boasts of a rich history of hosting important events for prestigious automotive companies. It is indeed a favored destination by top brands like Ferrari, Porsche, Scania, Hyundai and Volkswagen. Most recently, it hosted the Ducati Motorcycles Global Dealer Conference from 14th to 17th October 2017. Ducati used this venue to showcase an exclusive premier of new models of Borgo Panigale to thousands of new dealers across the world.

In August 2017, the new Volkswagen crossover T-Roc was revealed to the international press at Villa Erba . The Volkswagen team, including Mr. Peik Von Bestenbostel, Head of Communications and Mr. Herbert, Diess CEO, was extremely pleased with the event. Mr. Diess exclaimed during his welcome speech, “It’s good to see you here at Lake Como – one of the most prestigious places to launch a new car!”  After the presentation, the guests moved outside to enjoy dinner by the beautiful Lake Como.

In May 2017, the Grand Hotel Villa d’Este and Villa Erba were the exclusive and unique settings of Concorso d’Eleganza, the motor show where guests were privileged to admire the finest historic vehicles and motorcycles of their eras. 51 cars and 40 motorcycles manufactured from the turn of the century to current models to prototypes for upcoming designs were presented at the event. The beautiful vintage cars were a perfect fit to the picturesque backdrop of Villa Erba.

In February 2016, the world première of the new Ferrari V12 took place at Villa Erba. On this said event, Ferrari clients from all over the globe gathered at the Villa to admire the new race car. They all spent an exciting time, with speeches, a great programme, live music and much more. The highlight of the evening: the unveiling of the formular 1 car with racing drivers Sebastian Vettel and Kimi Räikkönen aboard.

It’s easy to see why Villa Erba is such a sought after option for hosting premiere launch events of automobiles. It boasts of expansive grounds, the flexibility to accommodate any group size and the state-of-the-art modern amenities. All thanks to a perfect balance that this amazing venue features between the modernity of the exhibition center and the elegance and rustic charm of the ancient Villa. In addition, the staff at Villa Erba is most proficient and attentive and will ensure that the event is conducted smoothly till the very end.


About Villa Erba

Villa Erba, a historical edifice built in the 18th century, is located in Cernobbio, a village in the province of Como, in northern Italy. It houses an International Exhibition and Congress Centre which hosts a large number and variety of events and congresses every year.

The Exhibition and Congress Centre consists of an area of over 10,000 square meters. It has a round pavilion and three adjacent wings: Lario, Cernobbio and Regina, where there is enough room enough for more than 500 stands. There are also 28 independent meeting rooms with a capacity ranging from 50 to 1,500 seats. With its surrounding botanical park and the famous Lake Como right in front of the villa, the location is beautiful. 100.000 square meters of parks invite to relax in the free-time and the setting is the reason why many events regularly take place in the fresh air. Villa Erba can be easily reached from Milan and from the main airports of Malpensa and Linate, as well as from the main Como train stations. Website:

Your contact at Villa Erba:
Francesca Schiatti
tel. +39 (0)31 3491

Your contact at Lake Como Events Network:
Eleonora Bresciani
Sales & Marketing Manager
tel. +39.031.349.226

Your contact at tmf:
Ulrike Kiesel
Project Manager Content & PR
tel. +49 (0)931 9002 114