tmf India will conduct an exclusive workshop for the members of Wonderful Copenhagen to orient them and provide an insight into the Indian MICE scenario.
Its only natural for a brand, when entering a new market, to conduct research and get a holistic understanding about the business in this region. It is with this objective that Wonderful Copenhagen has partnered with tmf India to conduct a research and workshop giving details about the perception of their destination and the health of the Indian MICE market.
As part of the research, 25 top MICE planners from across India have been engaged to understand their recent programmes in European destinations, and the nuances of their groups requirements. In addition, planners are also engaged about their perception of Copenhagen as a destination for MICE, with a handful providing insights of actual groups conducted in the destination.
The workshop on the other hand will take place in Copenhagen on September 25, and address members of the Wonderful Copenhagen Convention Bureau. The half-day workshop will include top analysis and finding of the research, highlighting the opportunities for Copenhagen in the Indian MICE Market, while also providing insights to better prepare for Indian MICE programmes.
Further, the workshop will involve a LIVE QnA and expert interaction session with Mr. Oum Pradutt, Founder and Managing Director of Phase 1 Events and Experiences a two-decade-old experience-management agency from India. Delegates can interact and get answers to any specific queries about the Indian MICE market and specifically on top corporate groups.
As one of the managing directors of tmf India and Europe, my part will bring on the cross-cultural expertise – having great knowledge about European CVBs, their challenges and ways of working on one side, while also knowing the India market well, and how the two entities can better work in a cooperative manner.
My partner Karishma Hundalani, head of brand and content in tmf and Eventfaqs, will share tmf’s expertise from past 5 years in connecting global destinations with top event and meeting planners in India and will analyse the findings of recent research done.
We trust that the hotels, DMCs, venues and other partners of Wonderful Copenhagen Convention Bureau will share our passion about one of the most exciting and glamorous event markets in the world and get very active in bringing business from India to Copenhagen !
So looking forward to meeting you all in Wonderful Copenhagen!
tmf dialogue marketing
+49 (0)931 9002 111