adidas and Parley for the Oceans were calling on their global communities to unite for the second consecutive year in one movement against marine plastic pollution.
Adidas is working with Parley to prevent plastic from entering the oceans and transform it into high-performance sportswear. Based on the brands’ love of sport and responsibility, adidas and Parley for the Oceans announced the return of ‘Run for The Oceans’, a global running movement that uses the power of sports to raise awareness for the threat of marine plastic pollution.
adidas and Parley have hosted over 12 major running events in June and July across six key cities including weekly running activities with 50 adidas Runners communities worldwide. The Indian Edition of the Run For The Oceans took place in Mumbai on June 16, 2018 at Versova Beach.
In a path-breaking initiative, adidas has extended support to Afroz Shah, the UN Champion of Earth 2016 on a long-term basis, in his efforts to tackle the problem of marine litter which includes cleaning of Mumbai beaches.
The event was structured as a Run followed by a Beach cleanup of the Jetty Side of Versova Beach along with Afroz Shah and his team.