The bigger and better Dutch Pavilion at BOE International 2018 was super successful second year in a row. A total of 16 exhibitors were on site; 30% of them were there for the second time. The idea was to show a cross section of the Dutch event industry. The exhibitors included agencies, venues and event service providers – everything needed for a successful event.
The success of this pavilion is a testimony to the growing internationalization of the BOE show. Having an international pavilion is mutually beneficial to both sides: The Dutch pavilion added value to the BOE fair and the BOE opened up a whole new market for the Dutch exhibitors.
Next year, the pavilion will be even bigger.
Photo Copyright: ©Westfalenhallen GmbH / Anja Cord