NEW BOOK RELEASE for IMEX Frankfurt 2022 by Dr. Patrick Patridge
„ecomice for a Better World“
MICE industry expert and ecomice* ambassador, Dr. Patrick Patridge’s new book, “ecomice for a Better World“, has just been published and is available in Paperback and in Kindle formats from amazon stores online and worldwide, e.g. from amazon.com:
In his last book, „INCENTIVE TRAVEL for a New World“ (2021), Patridge discussed the significance of CSR, Sustainability, Environment Protection, and Biodiversity Conservation as they apply to future models of Incentive Travel.
„ecomice for a Better World“ broadens the subject to incorporate the MICE sector as a whole, i.e. Meetings, Incentives, Conferences & Business Events.
It presents hands-on solutions to sustainably market and promote MICE destinations; to organise business, scientific & association events; and to deliver memorable meetings & incentive trips.
„ecomice“, i.e. sustainable and responsible planning, trip design, and event delivery, can assist in this holistic process because it employs sustainable strategies and responsible solutions to educate, inform, engage & motivate MICE planners, participants and stakeholders.
„ecomice for a Better World“ is a concise and timely book for all event planners, CVBs, DMOs, DMCs, PCOs; corporate and association decision-makers; educators, government policy makers, and MICE industry stakeholders.
Preface by Johanna Fischer, Initiator of ecomice
Corporate Social Responsibility
The Business Case
HiveShare and HoneyBees
Language and Images
Millennials and Generation Y
MICEscripts for Millennials
Guides, Drivers & Service Personnel
Tips for Destinations
United Nations SDGs
* “ecomice” is an initiative of Johanna Fischer & a brand of tmf dialogue marketing
The book is illustrated with original photographs from the author. For orders, go to
Dr. Patrick Patridge, born in Dublin, Ireland, has been living and working since 1988 in Frankfurt am Main, Germany, arriving there one year to the day before the ‘Fall of the Berlin Wall’. Patrick is a Tourism Marketing & MICE Business Consultant, Published Author, Geographer, Historian, Public Speaker, SITE Member, and a member of the German Castles Association.