To realize whether a venue is suitable for an event, it’s best to learn from someone who has already organized an event there. Thus, the Convention Bureau della Riviera di Rimini has created a case study about the “Bici Academy”, the 1st Workshop for the cycle industry retailers, that had taken place from 15-16 January 2017 and that gathered 600 participants in the Italian conference centre.

Annalisa Giannini, Sales Account Manager of Palacongressi, about the event: “A network of relations, a meeting had at just the right time, advice on logistics opportunities provided by the Palacongressi and the destination, a site inspection that seduced the customer when the project devised by ANCMA was in its final stages, but was still missing an essential piece: that’s how the 1st edition of Bici Academy came into being.”

Event Manager, Maria Angiola Cossa continues: “The need for a plenary room to host over 600 participants (the Amphitheatre Hall) and 14 medium/small rooms seating from 40 to 80, to accommodate the 14 rotating speakers holding several seminars designed for small groups. A full training schedule which included breaks with lunch service in the bright foyers of the Amphitheatre and coffee breaks in the common area in front of the halls. The perfect combination of services and location, all the elements that made the event successful and ready to develop its format from as early as next year.”

The client Piero Nigrelli, Director of the Cycling Division of Confindustria ANCMA – National Association of Bicycles, Motorcycles, Accessories drew a conclusion:

“(…) As it is the event’s first year, we gave a lot of thought to the most suitable location. We visited a lot of venues, made many assessments, we actually hadn’t expected such a large turnout. In the end, I can safely say that the Palacongressi di Rimini was the right choice because it has completely satisfied all the requirements of the first edition of Bici Academy. (…)”

Please find the complete case study here. 


Your contacts at Palacongressi di Rimini:
Federica Lucini
Marketing Manager
tel. +39 0541 711508

Lara Sandre
International Business Development
mob. +39 349 1217598
tel. +39 0541 711492

Your contact at tmf:
Ulrike Kiesel
Project Manager Content & PR
+49 931 9002 114