You’ve probably read about the famous Google Sheep View campaign on the Faroe Islands. As Google is present almost everywhere, but not on the 18 tiny islands in the North Atlantic, Durita Dahl Andreassen of Visit Faroe Islands had a great idea and brought the “SheepView360” project into life using the hashtag #wewantgooglestreetview. The idea was simple: a couple of sheep were outfitted with specially designed harnesses that secure a solar-powered camera to their backs. As the animals moved around the islands, the cameras captured the surrounding landscape. Via GPS coordinates Durita received the videos and pictures on her smartphone and then uploaded them on visitfaroeislands.com/sheepview360. Finally, Durita has achieved her aim: Google found out about “SheepView360” and travelled to the islands to help her with the project!
The media coverage in the foreign press was like absolute madness: The campaign has generated 2 billion media impressions and an estimated PR value of $50 million!
Deservedly, Visit Faroe Islands was awarded at different occasions. In November 2016, Visit Faroe Islands won two silver awards at the prestigious Epica Awards held in Amsterdam. And now, our partners from the Faroe Islands just announced that they received 4 Vegas Awards – in the categories “Marketing Effectiveness”, “Innovative / Experimental”, “Branding / CI” and “Integrated Campaign”.
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