Content Marketing is the way to go in this digital age if you want to capture and captivate your client base and get good publicity for your business. But this term encompasses so many things within it, that sometimes it’s just hard to grasp the important nuances of it. There is a lot of confusion regarding what constitutes good content marketing, and what is just aimless online content.

This article on the Eventbrite blog dishes out the exact meaning of content marketing and goes forth to dispel some common myths surrounding it.  Reading this article is sure to help you chart out a creative and useful marketing plan for your business. Even if you aren’t currently planning any online publicity, it is a good read for you if you want to understand how online content marketing works.