“Great journeys are never about the destination.”
writes Benjamin Myers in ‘The Offing’.

In his recent book, “INCENTIVE TRAVEL for a New World” (2021), Dr Patrick Patridge discussed the significance of CSR – Corporate Social Responsibility, Eco-Sustainability, Environment Protection, and Biodiversity Conservation as they apply to future models of Incentive Travel.

This new book broadens the subject matter to include the MICE sector as a whole – i.e., Meetings, Incentives, Conferences & Business Events.

Changing the ways we market and promote MICE destinations; the ways we organise business, scientific and association events; and the ways we plan, organise and deliver meetings & incentive trips to help protect society & the environment – is what “ecomice” is about.

And there is no time like the present to start effecting these changes.

“ecomice” means sustainable and responsible planning, trip design, and event delivery for the MICE sector.

“ecomice” can assist because it employs responsible & sustainable MICE concepts, strategies, and solutions to educate, inform, engage & motivate people – irrespective of wherever they work, or whatever they do.

A welcome book for MICE event planners, CVBs, DMOs, DMCs, PCOs; corporate and association decision-makers; educators, government policy makers, all interested persons, and MICE industry stakeholders.

Order directly from Amazon!


Preface by Johanna Fischer, Initiator of ecomice
Quo Vadis?
Corporate Social Responsibility
The Business Case
CSR Guidelines
Sustainable Events
HiveShare and HoneyBees
Botanic Gardens
Language and Images
Millennials and Generation Y
MICEscripts for Millennials
Dietary Requirements
Digital Detox
Slowing Down
Fam Trips
Guides, Drivers & Service Personnel
Why You?
Tips for Destinations
Concluding Remarks
United Nations SDGs

This book offers topics and local solutions which will provide readers with food for thought and inspiration for what Patridge has broadly termed:

ecomice For a Better World.

“ecomice” and „ecomice Explorers“ are initiatives of Johanna Fischer & a brand of tmf dialogue marketing, Germany


ecomice is a consultancy and PR / marketing unit for sustainable legacy and supply chains in destinations.

It is an initiative of tmf dialogue.

Travelling today means to reduce negative impact as much as possible and to take responsibility for the destination. Our collaborative business model integrates all stakeholders to jointly follow the sustainable goals of the UN Agenda. We support building legacy projects (environmental and societal) and creating new programs.

Follow us on LinkedIn: https://www.linkedin.com/showcase/ecomice

Thanks so much for your interest and support in showing the industry that we can be part of the solution rather than part of the problem.