Brand USA will be present at the Experiential Planner Expo, with an enhanced, custom-built stand, representing the destinations of USA for MICE. In addition to Brand USA’s stand, their pavilion will extend to also include individual participation from destinations within USA, including Choose Chicago, Simon Shopping Destinations, Philadelphia Convention & Visitors Bureau and Las Vegas Convention and Visitors Authority.
Further, Brand USA will also be enhancing its overall visibility at the WOW Awards and Convention Asia 2018, through its Gold Partnership with the show. This evolved partnership over 2 years of EPEX adds a great dimension for buyers visiting the expo, since America is gaining importance as a destination for MICE.
Commenting on the potential of the Indian MICE market, Cathleen Domanico, Vice President Global Trade Development, Brand USA, said: “The USA offers a variety of experiences for MICE groups, and there’s always something for every kind of programme. We recognise that India is perhaps one if the fastest growing MICE market, and we’re delighted to be associated with the Experiential Planner Expo in an enhanced and strategic manner, to derive maximum benefit from and create the right education. It’s also encouraging to have 4 partner destinations join in our presence at the show, which serves as testimony to the potential of the Indian MICE market.”
Commenting on EPEX as a platform to meet with the right decision-makers in the industry, Sheema Vohra, MD, Brand USA – India, said: ‘’The Indian MICE industry is growing and we’ve always prioritized opportunities for creating awareness between influencers. I think EPEX, the WOW Awards, and Convention Asia provides a great platform to meet with corporate decision-makers and planners. The USA is a desired destination for professionals, who are seeking newer and more aspirational options for their stakeholders.”
About Brand USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past five years Brand USA’s marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with more than $38 billion in total economic impact and supporting, on average, more than 51,000 incremental jobs a year. For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
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