India’s potential for bringing large and spectacular events of all kind to international destinations is already huge – the market now gains further importance through the increasing economic weakness in the other BRIC markets and the strategic need of destinations from around the globe to secure future business in the MICE and wedding segment.
Veitshöchheim/Germany, 8 January 2016 – Just on time, tmf dialogue India presents a completely new format of exhibition and interaction to international destinations and suppliers in the event and incentive segment – the EPEX@WOW (Experiential Planner Exhibition@WOW Convention and Awards Asia).
In the past 10 years, India has emerged as one of the strongest outbound MICE markets in the world. And the projected growth for the next five years will place India amongst the top 5 source markets for Corporate Meetings & Incentives. Together with the unparalleled Indian Destination Weddings market, India and surroundings are the most lucrative markets in the world for global destinations eyeing event tourism.
While Europe, America, China, Australia & Africa all have established MICE Expos, there was a need felt to have THE ONE exhibition in India that global destinations, venues and suppliers could rely on.
After ten successful editions of the Experiential Planner Roadshow – India’s oldest and most successful ‘Outbound Only’ focussed MICE & Destination Weddings roadshow, the time was right to expand the Experiential Planner platform to an exhibition format.
And what better way to do that than to co-locate it with WOW Awards & Convention Asia – Asia’s largest business platform for the events industry – with an attendance of approx. 1000 event organizers participating in the two-day-spectacle and approx. 300 companies nominated for awards in different categories.
tmf dialogue India is the leading pioneer in promotion of international destinations exclusively for the MICE segment in India. The co-operation with the WOW convention from 2016 will perfectly merge the largest gathering of the industry with the largest future exhibition of international destinations and suppliers with offers for MICE and weddings.
2016 EPEX@WOW offers special tracks to interact with MICE and wedding planners during the convention, including destination workshops and award giving and will take place 24 and 25 June, 2016 in New Delhi Aerocity, India.
The Indian market is known for its glamour and success in organizing grand and colourful events with world class entertainment, music and dance. tmf dialogue India is the first organization which offers the international MICE community access to this awesome and inspiring business!
Please see more information:
LinkedIn Pulse: bit.ly/1ISxiuX
TV spot about the 2015 WOW Awards and Convention: bit.ly/1JzCBJw
About tmf dialogue marketing:
Germany-based Johanna Fischer is one of the managing directors of tmf India and Europe and has gained much cross-cultural expertise with India over the more than 10 years of involvement of the company in the Indian market.
Karishma Hundalani, head of brand and content in tmf India, shares tmf’s expertise from past 5 years in connecting global destinations with top event and meeting planners in India.
tmf dialogue marketing supports international destinations and suppliers in their access to the vast Indian and European outbound meetings market. Services in India include an annual roadshow, a global exhibition pavilion at the WOW Awards, Indians’ largest award ceremony in the Event business and the tmf-dialogue communication platform. tmf dialogue marketing is partner of ECM – European Cities Marketing in India. Website Europe: www.tmf-dialogue.net, website India: www.tmf-dialogue.in.
The Experiential Planner – our brand in India: www.experientialplanner.com.
For further information and pictures, please contact at tmf dialogue marketing:
+49 (0) 931 9002 111
Project Manager Content & PR
+49 (0) 931 9002 114