With less than 80,000 people speaking Faroese worldwide, and a growing tourism market, the Faroe Islands realized that not being included on Google Translate has frustrated their visitors who couldn’t fully immerse in the Faroese unique traditional culture by learning a few phrases in Faroese.
Creating their own version of the online translation service, with the help of locals who translated live by video, was a viral success with Faroese being translated “live” into more than 215 different world languages and over 1.3 million people tried the unique Live Translate service at www.FaroeIslandsTranslate.com.
Now, Faroe Islands Translate won a Bronze Lions award in the PR category at the Cannes Lions International Festival of Creativity.
Watch the campaign video:
Additional to the Cannes Lions Award, the Faroe Islands Translate campaign has also won numerous awards at World Media Awards, D&AD, Danish Digital Awards and at Creative Circle.