IMEX 2018 is gearing up to be one of the most comprehensive, informative and innovative trade shows we have seen. There are new concepts and innovations in store that promise surprise and fun.
There is the Dark Room, where one can get an educational experience using all other senses which get enhanced due to the pitch black room. As well as the Dark Room, also in Hall 9 will be the G-Tainer, a multimedia encased two-storey stack of meeting rooms which will feature a new ground floor ‘Chat Bar’. Visitors can look forward to other innovative concepts like Live Zone, Uber Spheres, Thought Bubbles, Tech Cafe etc each with its own unique concept to capture your attention and imagination.
EduMonday, on May 14, continues to grow and provide further innovation and choice for IMEX attendees. New events include an Agency Directors Forum, a facilitated forum by invitation only for the directors and senior planners of agencies. Also new are She Means Business, which celebrates and debates the role of women in the meetings industry, and Rising Talent, an afternoon of actionable learning and career development for meeting professionals under-35.
As a way to bring this year’s IMEX Talking Point of ‘Legacy’ to life, attendees can visit a ‘Legacy Wall’ in Hall 9.
Carina Bauer, CEO, IMEX Group:
“There are new initiatives every year at IMEX in Frankfurt because we continually monitor the coming trends, research what our audiences want and then create ways – or find new partners – to fulfil them. This year buyers will both see and experience some truly awe-inspiring new products, people and spaces throughout the show – more than we’ve ever showcased before.”
IMEX in Frankfurt 2018 will take place at Messe Frankfurt from 15 -17 May 2018, with EduMonday, its pre-show day of learning and insights on Monday, May 14. For more details, check www.imex-frankfurt.com