Gebert Janssen is

For over 20 years, the event agency designs and cares for a wide range of eventmarketing -, live communication-, business events and incentive travel for their different offices in more than 16 countries worldwide!

As event “architects” the group invents, designs and carries business events of all sizes and fashions. With passion, craftmanship, creativity and experience they deliver taylored programs with surprising concepts. Gebert is also a lecturer at the TIO University of applied sciences, a certified trainer and author of books. All in all, an active, engaged and reliable personality!

Question 1) How open are your customers to consider sustainable options for their programs? And What extra miles do you walk to convince customers about sustainable options?

My customers very seldom ask specifically for sustainable options at their events. I think it is a rewarding and important task for us to educate our customers about initiatives and ideas available and to bring in a new type of creativity that is both sustainable and experiential. I like to make it my goal to change attitudes.

Question 2) What is your motivation for joining the ecomice explorers group at IMEX?

I hope to get inspired and to learn about new approaches I am not familiar with yet. Collecting ideas and finding different context for future events.

Question 3) Can you give an example of a conference, event or other program that you have organised taking sustainability aspects into account?

As I am very involved in education and work with young people, I would like to bring in an example for a partnership of universities – referring to SDG 4 – Quality Education and SDG 10 Reduced Inequalities.

This example is the ‘Back to school Africa’ Expo, where we are partnering. We bring African (potential) students in contact with western schools (universities). So, we create the possibility for quality education for everyone. (This is the 4th goal according the UN 17 goals)

Because the Expo is in hybrid formate, we also create a bigger audience without traveling, so the footprint will be minimal. According to SDG 10 we reduce also inequality because all African students can take the chance to study abroad. We also want to increase better and more knowledge, to be available in the future as a result of this initiative, so many more goals will be achieved among the 17 goals drawn up by the UN Agenda 2030.


The case study given here is connected to SDGs 4 and 10